#101: Leasing Unplugged: A Look Through the Lens of a National Leasing Director
#101: Leasing Unplugged: A Look Through the Lens of a National Leasing Director

As National Director of Leasing at GMH, Alex Rippy's role is multifaceted and dynamic. Alex joins us this week and we talk all things leasing.

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Podcast, Personal DevelopmentTasa Balderramapersonal development, Team Development, team development, career development, Women, Woman, Leasing Tips, leasing tips, sales tips, multifamily, multifamily resources, training, apartment leasing agent training, Leasing Agent, leasing basics, leasing agent, Leasing, leasing apartments, leasing professional, leasing, Centralized Leasing, AI, Alex Rippy, Alex Monreal, GMH
Don't Let Your Residents Ghost You
Don't Let Your Residents Ghost You

If your prospects and residents don’t have an emotional connection with your team or apartment, then any slight discomfort will have them ghosting you. That’s why it’s so important to continually create and maintain personal relationships at your apartment community from your apartment marketing, resident events, and overall resident appreciation. We at Sprout Marketing want to share our tips so you can avoid ghosting at all costs!

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Marketing, Multifamily Training, Personal Development, Resident Events, Resident RetentionSprout MarketingSprout Marketing
#99: April Resident Events + Secrets from a Luxury Marketing Specialist
#99: April Resident Events + Secrets from a Luxury Marketing Specialist

The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist.

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Podcast, Resident Events, Marketing, Monthly Marketing PlanGuest UserSprout Marketing resident retention, resident event ideas, bill nye, dr. lindsay bira, Anne Sadovsky, spring, marketing home marketing you, Multifamily Marketing, multifamily marketing, marketing calendar, Marketing, marketing, Memorable Marketing, april, April, interview, multifamily marketing ideas, marketing ideas for apartments, social media marketing, Carly Peters, QuarterraComment
#98: Multifamily Through the Lisa Trosien Lens: A Career of Lessons
#98: Multifamily Through the Lisa Trosien Lens: A Career of Lessons

Lisa Trosien, Award Winning Multifamily Speaker, Educator, Consultant, Mom, Proptech Advisor, Sales Training Expert, Apartment All Star… is joining us for this week’s podcast. And she’s sharing a career’s worth of lessons.

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Podcast, Personal DevelopmentTasa Balderramapersonal development, personal branding, Content, Team Development, team development, career development, Lisa Trosien, Women, Woman, Leasing Tips, leasing tips, sales tips, multifamily, multifamily resources, training, apartment leasing agent training
#96: Your Apartment Community Marketing & Resident Event Plan for March
#96: Your Apartment Community Marketing & Resident Event Plan for March

The March edition of SproutMonthly: The Apartment Marketing Magazine is full of SPRING apartment marketing ideas and resident event ideas. Plus, don’t miss special member guest and Resident Services Coordinator, Anna-Maria Dimitratos.

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Podcast, Resident Events, Marketing, Monthly Marketing PlanGuest UserSprout Marketing resident retention, resident event ideas, Welcome Gift, bill nye, dr. lindsay bira, Anne Sadovsky, heart, March, spring, marketing home marketing you, Multifamily Marketing, multifamily marketing, marketing calendar, Marketing, marketing, Memorable MarketingComment
#95: Mike Brewer: The OG of Multifamily Talks AI, Rapid Growth, Leadership & Lessons Learned
#95: Mike Brewer: The OG of Multifamily Talks AI, Rapid Growth, Leadership & Lessons Learned

Mike Brewer, COO at The Radco Companies, sits down and shares how a personal routine helps him show up as the best version of himself for other people, how to implement a to-do and to-don’t list, the benefits of a gratitude journal, dealing with setbacks, the pros and cons of personal branding, a reading list that will open new doors, how to spot diseased sheep in an organization, and his most important piece of advice for onsite team members. 

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Podcast, Multifamily TrainingBarbara SavonaMike Brewer, interview, routines, time management, setbacks, success, technology, personal branding, culture, advice, goals, training, career development, personal development, Team Development, team development, AI, leadership
Easy Candy Apartment Events and Marketing Ideas
Easy Candy Apartment Events and Marketing Ideas

Check out our sweet and easy, budget-friendly ideas for your next apartment event. We’ve got everything you need to host the perfect Candy Bar at your apartment, plus flyers for Marketing, Renewals, and Referrals. Use this full-circle campaign to cover all of your marketing and retention needs this month!

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Marketing, Resident EventsSprout Marketingapartment event ideas, easy, easy events, cheap, inexpensive, outreach, outreach marketing, leases, Leasing, leasing, leasing apartments, refer, refer friends, refer your friends, referral, referrals, Referral, referral campaigns, referral bonus, referral programs for apartments, referral automation station, Resident referrals, resident referrals, apartment referral campaigns, candy, candy event, candy bar, sweets, sweet life, sweet treats, bubble gum, gumComment
#94: Apartment Marketing Trends in 2023 You Need to Know
#94: Apartment Marketing Trends in 2023 You Need to Know

Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series.

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Marketing, PodcastBarbara SavonaChris Arnold, Natalie Linan, multifamily marketing ideas, Multifamily Marketing, multifamily marketing, marketing home marketing you, marketing ideas for apartments, marketing mix, marketing ideas, marketing mistake, Marketing, marketing tips, marketing career, marketing, marketing plan, marketing director, Competitive Market
#93: The Future of Apartment Marketing with Kristi Fickert & Grady Newman
#93: The Future of Apartment Marketing with Kristi Fickert & Grady Newman

I've invited several of my friends and colleagues that I admire in the marketing space to teach us all things marketing for 2023. This week, join Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, Founder at Resi as they share some marketing tips and trends for 2023, as well as some marketing areas you might be underutilizing.

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Podcast, MarketingTasa BalderramaTeam Development, team development, career development, Kristi Fickert, Grady Newman
Get Creative This February With These Unique Marketing Ideas For Your Apartment Community
Get Creative This February With These Unique Marketing Ideas For Your Apartment Community

Get creative this month with some fresh, unique ideas for your apartment marketing. We have ideas to check all your boxes and meet all your goals - resident events to increase resident retention, resident notices, outreach marketing, resident renewals, and follow up initiatives. The best part? They won’t break the bank or take up all of your time. We don’t believe you have to sacrifice your time or your money to reach your marketing goals.

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Marketing, Resident EventsGuest UserSprout Marketing multifamily marketing, marketing ideas, apartment marketing, Leasing Agent, Property Management, Real Estate, leasing professional, Resident Retention, resident events, resident notices, resident welcomes, resident renewals, outreach marketing, follow-upComment
#90: Your Apartment Community Marketing Playbook and Marketing Themes
#90: Your Apartment Community Marketing Playbook and Marketing Themes

“New year, new me,” can feel like a lot of pressure. What if instead, it’s “New Year, 1% Better Me?” A laser focus on small, consistent actions can lead to significant changes in a year. Swipe my foundational steps to simplify your marketing with marketing themes. Plus, join our Level Up Your Career Challenge!

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PodcastTasa Balderramapodcast for apartment industry, tony sousa, training, branding, personal development, career development, marketing career
#89: Aligning Your Personal Brand With Your Company with Tony Sousa
#89: Aligning Your Personal Brand With Your Company with Tony Sousa

Tony Sousa, the most interesting man in property management, returns as a guest this week on Marketing Home, Marketing You and he’s more interesting than ever! Listen in as Tony tells us what personal branding is to him, why it’s important for every employee, and tips on how to create your own brand or voice.

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PodcastTasa Balderramapodcast for apartment industry, tony sousa, training, branding, personal development, career development, marketing career
#88 - January Marketing and Events for Apartment Communities
#88 - January Marketing and Events for Apartment Communities

Here is a sneak peek of the January edition of SproutMonthly: The Apartment Marketing Magazine. We've loved crafting these magazines to share our marketing and event ideas and tips for your apartment communities. We’re taking it to a whole new level in 2023- watch for our big news!

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Podcast, Resident Events, Marketing, Monthly Marketing PlanGuest UserSprout Marketing resident retention, resident event ideas, Welcome Gift, follow up gifts, winter resident events, winter, bill nye, dr. lindsay bira, Anne Sadovsky, new year, popcorn, fitness, health, snow, hot cocoa, hot chocolateComment
#87: Bill Nye #2 : Building Multifamily Leaders With Bill Nye -Intentional Vs. Unintentional Culture
#87: Bill Nye #2 : Building Multifamily Leaders With Bill Nye -Intentional Vs. Unintentional Culture

“Anytime you bring two people together, a culture will develop or grow. Culture grows in every organization. The question becomes, are you intentional about what you're going to grow? Or, are you unintentional and you leave it up to chance and circumstance?” Our leadership university continues with Bill Nye in part two of our series: Building Leaders with Bill Nye. Intentional vs. Unintentional Culture.

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Podcast, Multifamily TrainingTasa Balderramapodcast for apartment industry, training, leadership, bill nye, apartment manager, regional manager, multifamily executives