In this special bonus episode of The Multifamily Mix, we’re speaking directly to the overwhelmed property manager, the overworked leasing agent, and the dedicated on-site multifamily professional who’s doing her best to push through the hard days.

Whether you're facing staffing challenges, low occupancy rates, resident complaints, or just sheer burnout, this podcast is a must-listen for anyone in multifamily property management. It’s not a strategy session—it’s a real, raw, and relatable pep talk. No scripts, no fluff—just encouragement from someone who gets what you’re carrying.

If you’ve ever felt behind on renewals, buried in maintenance requests, or unsure whether your daily efforts are even making a difference, this episode is here to remind you: your consistency matters more than perfection. Your presence on-site, your creativity in resident retention, and your commitment to community building—it all adds up.

We also explore why continued professional development in multifamily matters, even when corporate isn’t paying attention. From leasing skills and resident engagement to self-leadership and boundary setting, this episode reminds you that the work you’re doing today is shaping who you’re becoming.

In this episode of The Multifamily Mix, we explore how property managers can leverage ESG marketing to enhance their apartment marketing strategy, attract eco-conscious renters, and boost resident engagement. With Earth Day approaching, now is the perfect time to showcase sustainable apartment marketing initiatives that set your community apart.

Barbara shares actionable ESG marketing ideas, including hosting eco-friendly resident events, promoting energy-efficient apartment features, and collaborating with local sustainable businesses. We also discuss the importance of authenticity in ESG marketing and how to avoid greenwashing pitfalls.

If you’re looking to incorporate sustainable apartment marketing, improve your property’s reputation, and appeal to today's environmentally aware renters, this episode is packed with SEO-rich apartment marketing strategies to help your community thrive.

In this episode of The Multifamily Mix, we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily, including a Spring Forward Picnic and a Read Across America Book Swap, designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies, including how to get residents to renew, handling rent increase objections, and using resident retention tactics to improve lease renewals. If you’re a property manager looking for multifamily marketing tips to keep occupancy high, this episode is packed with actionable insights!

Struggling to fill vacancies? In this episode of The Multifamily Mix, we’re diving into Preferred Employer Marketing—a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable tips will help you maximize your property’s marketing efforts. Tune in now and start turning local employees into loyal residents!

This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, intentionally trying them on, and reflecting on how they impact interactions and growth. By treating qualities like a wardrobe, we can choose traits that reflect who we want to be, refine old habits, and show up intentionally every day.

In this episode of The Multifamily Mix, Barbara Savona, founder of Sprout Marketing, shares powerful multifamily marketing strategies tailored for property managers and apartment communities. Barbara dives into actionable insights for streamlining apartment marketing, boosting resident retention, and creating impactful social media content.

Listeners will discover how to leverage Sprout’s proven frameworks like the REACH retention strategy and the Power of Three for social media to simplify marketing efforts while driving measurable results. Plus, learn how the new Sprout Spark Membership equips property managers with tools, resources, and a step-by-step system to transform their multifamily marketing strategies—no matter the budget or team size.

Packed with expert advice, this episode is a must-listen for anyone looking to elevate their apartment marketing game and deliver results for their communities.

In the first 2025 episode of The Multifamily Mix, we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success!

Creative, easy, and budget-friendly grab-and-go gift ideas for apartment outreach marketing and resident retention! These ideas will help you get ahead of competitors in the new season. These initiatives help you increase occupancy for your community.

Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant. 

As National Director of Leasing at GMH, Alex Rippy's role is multifaceted and dynamic. Alex joins us this week and we talk all things leasing.

Get creative this month with some fresh, unique ideas for your apartment marketing. We have ideas to check all your boxes and meet all your goals - resident events to increase resident retention, resident notices, outreach marketing, resident renewals, and follow up initiatives. The best part? They won’t break the bank or take up all of your time. We don’t believe you have to sacrifice your time or your money to reach your marketing goals.

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

Easy grab and go gift ideas for apartment marketing and resident retention! We’ve got 12 ways to show your residents you care and 5 easy marketing tactics you can put to work today.

Nothing is off-limits in this conversation! Kate shares her journey, some foundational principles that have shaped her career, and how she ultimately landed her dream role as an apartment developer - combining her many passions and talents!

I know you will benefit from the conversation! Listen to the audio below or check out the video for a full experience and SO many more laughs.

It’s no secret that social media holds a tremendous amount of power (both good and bad), but what sometimes seems like a more complicated secret is how you can harness the power of social media to work for you and your apartment community. I’m talking to my friend Leah Orsbon who just so happens to be a pro when it comes to Facebook groups. She’s giving us all the little secrets that you can put into action so that you can use Facebook to help make a positive impact on yourself individually and on your community or peers.

In this episode of Marketing Home, Marketing You I interviewed Tony Sousa to get insight on all things personal branding and employee retention. Cultivating a positive personal brand is important in adding value to yourself that makes you more valuable to your workplace. Tony also gives tips on how to recruit, hire, and retain employees that are high quality and add value to your apartment community. He also gives insight on what makes a good interviewee and allows you to stand out from the other candidates being interviewed.

Moving is stressful so it’s important as leasing agents, real estate professionals, and property managers that we are empathetic to our new residents and take the time to understand their circumstances when they move in. Taking the time to help make sure their move in process goes smoothly and showing them some gratitude for picking your community will go a long way in gaining their loyalty. Making sure to take the move in process as an opportunity to ‘wow’ your new resident will help in your resident retention as well.

Food centered resident events are great for encouraging resident retention and building loyalty for your apartment community. This cooking class resident event is a great way to get your residents mingling with each other and creating relationships, plus it doesn’t have to be overly complicated for you as the property manager or leasing agent. Utilize social media to market your event and encourage your residents to post about it using a hashtag.

Resident appreciation is so important in creating loyalty from your residents. There’s no better time to show your residents some love than February. We want you to think outside the box when it comes to resident appreciation and we’re giving you some ideas of some quick, easy, and affordable ways to show your residents some love.