January Resident Event Ideas
We’re sharing our top resident event ideas for January 2023 that we know will start the year off strong at your apartment community. At Sprout Marketing, we are all about doing small actions consistently to build a robust resident retention strategy and these creative resident events help you do just that.
Do you climb to the top of the apple tree to pick apples? Of course not! You let the ripe apples fall right off the tree or go for the lowest-hanging fruit. Who wants to work harder? No one and that’s what your resident events are all about.
Your residents are those ripe apples. They have already found and chosen you. Now you just need to do what you can to preserve them for as long as you can. Events give you the opportunity to nurture those residents and remind them why they chose you in the first place. This way when their renewal time comes, they can choose you once again.
Now enough with the metaphors and let’s get into our favorite resident events for the month of January!
WANT MORE EVENT INSPIRATION?
JANUARY HOLIDAYS TO INSPIRE YOUR RESIDENT EVENTS
One of our favorite resident event hacks is to use upcoming creative holidays to inspire your next event. Not only does this give you a starting point, but it also allows your apartment community to align with trending topics online. As you promote your event on social media, you can use the hashtags for these holidays or use them as an opportunity to connect with surrounding businesses that are associated with these holidays.
For example, for National Bagel Day you could partner with a local deli to host an event at your community. Then on social media, you can tag them and they can tag you, helping you expand your following online.
JANUARY DATES TO KEEP ON YOUR RADAR:
1/1: New Year's Day
1/2: Science Fiction Day
1/4: Spaghetti Day
1/4: Trivia Day
1/5: Bird Day
1/6: Cuddle Up Day
1/8: Bubble Bath Day
1/9: Law Enforcement Appreciation Day
1/9: Clean Your Desk Day
1/10: Houseplant Appreciation Day
1/13: Korean American Day
1/14: Dress Up Your Pet Day
1/15: Bagel Day
1/16: Martin Luther King Jr. Day
1/19: Popcorn Day
1/22: Chinese New Year
1/23: Pie Day
1/24: Compliment Day
1/25: Library Shelfie Day
1/25: Opposite Day
1/27: Chocolate Cake Day
1/27: Fun at Work Day
1/29: Puzzle Day
1/31: Hot Chocolate Day
Now seriously, let’s get to those ideas!
6 JANUARY RESIDENT EVENT IDEAS for 2023
Below you’ll find a few of our favorite apartment event ideas for January 2023. What we aim to do in every Sprout Monthly magazine is to provide event ideas that can fit any budget as well as any effort. You can go all out or you can do something a little more scaled back. Either way, we give you all the event templates, shopping lists, and inspirational photos you need to bring it to life at your apartment community.
Snowman Soup
Book Club
Hydration Station
Spa Night
Concession Stand
Pie Bar
1. Snowman Soup
SAMPLE FROM THIS MONTH’S MAGAZINE
Who says something simple like hot chocolate can't make an impact? We're here to show you that something as cheap and easy as hot cocoa can be decadent. It's all about how you present it.
Small Bags
Crinkle Paper
Ribbon
Hot Cocoa Mix
Snowman Stickers
2. Book Club
The best resident retention strategy is to make your apartment feel like a community and the key to that is bringing people together.
Encourage your residents to start a book club and you’ll provide the refreshments. You can even use this as an opportunity to build a library amenity.
3. Concession Stand
Go all out with this easy resident event theme and not break the bank. All we ever wanted as a kid was to raid the pantry without judgment from our parents. This is that event!
Buy all the snacks and set up the ultimate bar for your residents to grab to go. If you want more event ideas just like this, check out our 25 resident event e-book.
4. Spa Night
The new year is a great time to level up every aspect of your residents' lifestyle and your apartment can be at the center of their personal success.
Host a spa night resident event to encourage residents to focus on using your apartment features like their beautiful bathrooms with showers or tubs to relax and recharge.
5. Pie Bar
Anyway you slice it, this resident event will be a hit! Show your apartment residents how sweet it is at your community with a pie bar.
Enjoy their pie with their neighbors, grab it to-go, or you can personally deliver it to their door. Inside the magazine, you’ll find everything you need to print it to life for a January resident event.
6. Hydration Station
Help residents to be "up in the gym workin' on their fitness," as Fergie would say. Yes, we are making water GLAMOROUS by adding some fruits or cucumber slices to it.
Pair this with any fitness resident event or just have some fancy water in your apartment fitness center or leasing office.