Lauren and I love September, National Breakfast Month. It means so many things we cherish: coffee, donuts, waffles… and your apartment prospects and residents feel the same way. Here are some breakfast-themed apartment marketing and resident retention events that will start your day off right!
No one wants to show up to a LAME-O party! And no one wants to work hard to throw an event that is empty or awkwardly sparse. Hosting awesome resident events comes down to three little secrets. And guess what? They all start with C so they’re easy to remember.
Read MoreThe location of your apartment community matters. Put it to work for you to increase your occupancy. We’re sharing some location campaigns and marketing slogans that help your prospective renters imagine living at your apartment community!
Read MoreNeed to boost your apartment occupancy? Real mail, not bulk mail, can still get the hearts of our prospective renters pumping! In a world of texting and emailing, it would be easy to forget about direct mail apartment marketing. We’re sharing some creative outreach ideas to stand out out from the competition this summer!
Read MoreSeasons in life can be especially stressful. Here are 5 of my foundational tips when the stress-o-meter is through the roof.
Read MoreDo you feel like you are being pulled in a million directions as an apartment supervisor? Feeling a little crazy frazzled. You’re not alone. Here’s how to stop it TODAY!
Read MoreTeachers work seriously hard for the money and I LOVE giving back to them. I’m talking about pairing goodies that give back to teachers and at the same time, attract these hard working professionals to your community. So, let’s think about how you can market to teachers, school districts, and faculty staff.
Read MoreQ: “Barbara, I've attended several courses that you presented. I have a question for you. With competition being so fierce, do you have any quick tips on best practices when it comes to marketing? Best, Sarah from Indiana."
Read MoreOutreach is NOT walking in somewhere and leaving flyers. This is about building relationships and being a force to be reckoned with. It's not just what's in it for us as the apartment community, but what's in it for this potential business if they partner with us, And that's what a win-win partnership is about.
Read MoreYour leasing office may be open but are you really ready for business? You might think, well, that doesn't even make sense. If our leasing office is open, obviously, we are ready for business. But is that really true? Are we ready like it's showtime every time?
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