Looking for an easy, low-cost way to boost your apartment community’s referral program? Set up a pet-friendly referral station in your leasing office or clubhouse! This simple idea combines resident referral marketing with pet-friendly apartment amenities—offering treats for both residents and their furry friends. Add customizable referral flyers, dog treats, water bowls, and light refreshments to keep resident referrals top of mind without extra effort. Small actions like this help increase apartment lease referrals while building stronger community connections.

If your apartment traffic is slow, you’re not alone—and you’re definitely not doing anything wrong. I’ve been talking to managers across the country, and everyone is feeling the squeeze. We’ve got 45 ways to help you close that lease!

Struggling to keep up with social media for your apartment community? This episode of The Mutifamily Mix breaks down a time-saving content strategy for property managers and onsite teams who want to stay consistent without the stress. Discover a simple, repeatable system for apartment social media marketing — complete with content categories, post ideas, and tips to engage residents and attract new leads. Plus, learn how the Simply Social Membership can give you a year of done-for-you social content designed for multifamily communities.

Looking for quick and easy resident event ideas for July? This blog is packed with summer resident event inspiration designed specifically for apartment communities, property managers, and on-site teams working with tight budgets and limited time. Whether you’re short-staffed, overwhelmed, or just need a last-minute event that still drives resident engagement, you’ll find simple and affordable ideas to boost your apartment marketing strategy and strengthen community connections. From cool treats to low-lift activities, these July resident events will help you create memorable experiences without the burnout.

If you’re a property manager or on-site leasing professional looking to level up your apartment community’s social media marketing, this episode of The Multifamily Mix is a must-listen. In this blog, we break down the first two steps of creating binge-worthy social media content—the kind that keeps potential renters scrolling, engages current residents, and ultimately drives tours and leases.

You’ll learn practical strategies to: Pin engaging “Start Here” content on Instagram or Facebook, Use highlights and reels to showcase your apartment community’s personality, and Make your feed work like a digital leasing tool.

Whether you're managing a small multifamily property or a large apartment portfolio, these tips are designed to help you create scroll-stopping, conversion-focused content that brings your community to life online.

Looking for done-for-you help? Our Simply Social Membership gives you a complete apartment social media plan—every day of the month—for just $39/month. Captions, graphics, Instagram story templates, and reels included. Perfect for busy teams who want to post consistently without the stress.

Planning resident events at your apartment community doesn’t have to be time-consuming or expensive. In this episode of The Multifamily Mix, we’re sharing low-effort, high-impact resident event ideas that help property managers and on-site teams drive engagement, boost resident satisfaction, and support your overall apartment marketing strategy. Perfect for June and summer months, these creative event tips will help multifamily professionals improve resident retention, build community culture, and host events that leave a lasting impression—without burning out your team. Tune in for simple, actionable ways to elevate your resident experience and streamline your event planning process.

Check out these top apartment events for summertime! You can take these easy ideas and use them for small grab-and-go style events for larger-scale lux events! Our favorite? A “Flamingle” mixer! Check out pictures of events we put together and shopping lists for decor.

If you're a property manager looking for fresh apartment marketing ideas that actually move the needle on occupancy, you’re in the right place. In this post, we’re sharing outreach marketing ideas for apartment communities that aren't tired, boring, or a waste of your time. These occupancy ideas for property managers are designed to help you fill units faster, strengthen local connections, and stand out in your market — without blowing your budget.

Whether you're trying to improve your property’s visibility, build stronger community ties, or launch outreach marketing ideas that work today (not 6 months from now), you’ll find real strategies you can swipe and use. Think easy partnerships, smart event marketing, local business collaborations, and more ways to create authentic buzz around your apartment community.

This is a must-read for any property manager, leasing agent, or apartment marketing professional ready to turn more prospects into leases and boost resident retention along the way.

In this special bonus episode of The Multifamily Mix, we’re speaking directly to the overwhelmed property manager, the overworked leasing agent, and the dedicated on-site multifamily professional who’s doing her best to push through the hard days.

Whether you're facing staffing challenges, low occupancy rates, resident complaints, or just sheer burnout, this podcast is a must-listen for anyone in multifamily property management. It’s not a strategy session—it’s a real, raw, and relatable pep talk. No scripts, no fluff—just encouragement from someone who gets what you’re carrying.

If you’ve ever felt behind on renewals, buried in maintenance requests, or unsure whether your daily efforts are even making a difference, this episode is here to remind you: your consistency matters more than perfection. Your presence on-site, your creativity in resident retention, and your commitment to community building—it all adds up.

We also explore why continued professional development in multifamily matters, even when corporate isn’t paying attention. From leasing skills and resident engagement to self-leadership and boundary setting, this episode reminds you that the work you’re doing today is shaping who you’re becoming.

We’ve got a ton of exciting resident event ideas for May that will bring some sunshine into your community. If your residents have a few friends in the community it makes it 38% more likely they will renew their lease according the a survey done by Apartment Life. In property management you have a unique opportunity to create those experiences conveniently for your residents so it’s a win-win for everyone.

Looking for fresh, fun, and easy-to-execute resident event ideas for your apartment community this May? You’re in the right place! In this episode of The Multifamily Mix Podcast, Barbara Savona shares four creative and engaging resident events that are perfect for boosting community engagement, improving resident retention, and building authentic connections at your property.

From a high-energy Kentucky Derby party to a laid-back Rosé All Day wine tasting, these ideas are designed with busy property managers and on-site teams in mind. Each event includes setup tips, budget-friendly decor ideas, and ways to encourage resident participation—all using items you can reuse and repurpose.

Whether you’re managing one property or juggling multiple communities, these apartment marketing strategies are perfect for taking the stress out of event planning.

Want the full toolkit—including customizable flyers, shopping lists, Canva templates, and all 12 monthly event ideas? Join the Sprout Marketing Membership and get everything you need to simplify your resident events and retention marketing.

Grab these ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more!

Looking for fresh, easy-to-execute resident event ideas to boost engagement and retention at your apartment community? In this episode of The Multifamily Mix, we’re sharing three low-cost, high-impact resident events perfect for property managers and multifamily marketers looking to enhance their apartment marketing strategy. Learn how to host a self-care grab-and-go station with stress relief goodies, a resident step challenge to encourage community wellness, and a spring-themed event that ties perfectly into Earth Day apartment marketing. Plus, discover how Spark Membership provides customizable Canva templates, printable event signs, and Amazon shopping lists—so you can plan these events in minutes. Listen now and simplify your property management event planning!

property management, apartment marketing, resident event ideas, property manager, resident retention strategies, multifamily marketing, apartment resident engagement, community events, leasing engagement, Earth Day apartment events

In this episode of The Multifamily Mix, we explore how property managers can leverage ESG marketing to enhance their apartment marketing strategy, attract eco-conscious renters, and boost resident engagement. With Earth Day approaching, now is the perfect time to showcase sustainable apartment marketing initiatives that set your community apart.

Barbara shares actionable ESG marketing ideas, including hosting eco-friendly resident events, promoting energy-efficient apartment features, and collaborating with local sustainable businesses. We also discuss the importance of authenticity in ESG marketing and how to avoid greenwashing pitfalls.

If you’re looking to incorporate sustainable apartment marketing, improve your property’s reputation, and appeal to today's environmentally aware renters, this episode is packed with SEO-rich apartment marketing strategies to help your community thrive.

In this episode of The Multifamily Mix, we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily, including a Spring Forward Picnic and a Read Across America Book Swap, designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies, including how to get residents to renew, handling rent increase objections, and using resident retention tactics to improve lease renewals. If you’re a property manager looking for multifamily marketing tips to keep occupancy high, this episode is packed with actionable insights!

We love crafting event ideas for busy apartment managers. These 5 apartment events take easy ideas and put a creative spin on them that we know your residents will love. We are also featuring a garden event that can easily be turned into a full-blown amenity at your apartment community. Let’s get to some upcoming dates on the calendar to inspire you along with some apartment event ideas your residents will look forward to.

Struggling to fill vacancies? In this episode of The Multifamily Mix, we’re diving into Preferred Employer Marketing—a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable tips will help you maximize your property’s marketing efforts. Tune in now and start turning local employees into loyal residents!

Struggling with occupancy? This guide gives property managers actionable apartment marketing and outreach marketing strategies to drive traffic and secure leases. Learn when to do outreach for maximum impact, how to build partnerships with local businesses, hospitals, schools, and employers, and creative resident referral programs to boost occupancy. Plus, get quick wins like social media marketing, Facebook Marketplace listings, and curb appeal tips to attract renters fast. Want done-for-you leasing strategies? Sprout’s Spark Membership has the tools you need to fill vacancies effortlessly!

This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, intentionally trying them on, and reflecting on how they impact interactions and growth. By treating qualities like a wardrobe, we can choose traits that reflect who we want to be, refine old habits, and show up intentionally every day.

We’ve got 5 of our favorite BUDGET-FRIENDLY move-in and renewal gifts for Spring. These easy ideas also work well for resident appreciation. Plus, we’ve got a FREE SUMMER Resident Appreciation flyer for you to download and start using today!