Creating video content for social media can feel overwhelming for busy onsite teams. This Try It introduces a simple, low-lift approach to filming Reels and TikToks by capturing short moments during the normal workday. Learn how to collect quick clips, batch them later, and build consistent video content without adding more to your plate or needing to be on camera.

In a time when renters are more skeptical of polished marketing, real life is what builds trust. This blog breaks down why authentic, everyday moments outperform staged content on social media for apartment communities. Designed for apartment property managers, it shares a simple, repeatable social media idea that helps prospects picture daily life, feel more confident before touring, and connect emotionally with your community before they ever walk through the door.

Discover how property managers and on-site teams can turn a $7 investment into thousands in savings and revenue with the Spark October Resource Kit. Packed with marketing flyers, renewal tools, resident event ideas, newsletters, and social media content, this kit helps multifamily professionals boost resident retention, increase occupancy, and reduce turnover—all while saving time and stress. See how each resource, valued at just pennies, delivers powerful ROI for your community.

The Multifamily Social Media Summit was the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa. Come with Marci and me on our adventure in this vlog-style event coverage.

A distilled guide to solve your social media struggles and to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.

If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement.

As a busy apartment manager, it can be really difficult to consistently come up with fun things to post about on social media that both drive engagement and traffic. Categories and themes are gonna be your easiest way to keep consistent content flowing on your apartment’s social feed. So let’s dig into content that works for driving traffic (marketing), reselling your community (resident retention) and then keeping things social media-friendly! After all, social should be fun!

This event adds so much value to your residents and your prospects that you’ll want to continue to host this throughout the year - and you can! By changing up the contents and designs, this “guess how many” game can fit into any season, holiday, or goal for your apartment community.

You’re here for an ultimate list of resident events that will wow, improve retention, and show resident appreciation. We’ve compiled 50 resident events property managers and leasing professionals can organize all year.

If you feel like the residents that are following you on social media are tired of hearing your sales pitch, you’re probably right! This week we are highlighting three easy social media posts that “sell without selling.”

Social media marketing is hard to tackle and can be overwhelming for property managers and real estate professionals to manage. Everyone knows they should be using it but how to use it is a different story. In this episode, Barbara discusses ways to simplify your social media efforts while still getting the results you want. We answer all the big questions like when to post, where to post, and other content creation tips and tricks for social media marketing.