Apartment Marketing & Retention Ideas for Multifamily

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Why Property Managers Are Calling This $7 Kit Their Best Investment Yet

Discover how property managers and on-site teams can turn a $7 investment into thousands in savings and revenue with the Spark October Resource Kit. Packed with marketing flyers, renewal tools, resident event ideas, newsletters, and social media content, this kit helps multifamily professionals boost resident retention, increase occupancy, and reduce turnover—all while saving time and stress. See how each resource, valued at just pennies, delivers powerful ROI for your community.

10 Apartment Social Media Posting Ideas to Drive Traffic

How To Drive More Qualified Traffic to Hit Occupancy Goals

Struggling with occupancy? This guide gives property managers actionable apartment marketing and outreach marketing strategies to drive traffic and secure leases. Learn when to do outreach for maximum impact, how to build partnerships with local businesses, hospitals, schools, and employers, and creative resident referral programs to boost occupancy. Plus, get quick wins like social media marketing, Facebook Marketplace listings, and curb appeal tips to attract renters fast. Want done-for-you leasing strategies? Sprout’s Spark Membership has the tools you need to fill vacancies effortlessly!

10 EASY Resident Events

We’ve combined some of our EASIEST and favorite resident events to make life easier for you as a busy property manager! Some you can do right from your desk on ZERO budget. Let us know which ones are your favorites.

Leasing Like a Pro: Crafting Your Signature Leasing Style

Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant.

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#94: Apartment Marketing Trends in 2023 You Need to Know

Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series.

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#24- June 2020 Social Media Posting Plan for Your Apartment Community

In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!