No one wants to show up to a LAME-O party! And no one wants to work hard to throw an event that is empty or awkwardly sparse. Hosting awesome resident events comes down to three little secrets. And guess what? They all start with C so they’re easy to remember.

The location of your apartment community matters. Put it to work for you to increase your occupancy. We’re sharing some location campaigns and marketing slogans that help your prospective renters imagine living at your apartment community!

Seasons in life can be especially stressful. Here are 5 of my foundational tips when the stress-o-meter is through the roof.

Do you feel like you are being pulled in a million directions as an apartment supervisor? Feeling a little crazy frazzled. You’re not alone. Here’s how to stop it TODAY!

Teachers work seriously hard for the money and I LOVE giving back to them. I’m talking about pairing goodies that give back to teachers and at the same time, attract these hard working professionals to your community. So, let’s think about how you can market to teachers, school districts, and faculty staff.

Q: “Barbara, I've attended several courses that you presented. I have a question for you. With competition being so fierce, do you have any quick tips on best practices when it comes to marketing? Best, Sarah from Indiana."

Outreach is NOT walking in somewhere and leaving flyers. This is about building relationships and being a force to be reckoned with. It's not just what's in it for us as the apartment community, but what's in it for this potential business if they partner with us, And that's what a win-win partnership is about.