Summer Marketing: Digital Marketing With Social Squares
We know you're slammed in the summer and this post will show you how to digitally market with social squares! It's all about being visually appealing AND making your job easier.
So your prospect or resident is scrolling through their social feed and what makes them STOP and check out your post? Not only does your post need to look good, it needs to be appealing to THEM. We invite you to take a few minutes to CAMP INSIDE THE MIND OF YOUR FOLLOWERS.
Dig deep and consider: What are their fears? What do they love and enjoy? What are they doing during their off-time? What are the brands they are following?
Take Away: Post about these things. Show them the things they love to see.
Now that you know WHAT you want to post about, how do you do it? Below are 6 resources to stop the finger scroll this summer!
THE MAD LIBS APPROACH
The Mad Lib approach to digital marketing makes things much easier. You simply accompany your digital square with some interchangeable text. The best part is, they are re-useable so this saves you precious time! Here's what we mean:
__________ (restaurant) is our new favorite spot in __________ (city)! There is nothing better than __________ (dish)! What are you eating this weekend? (Insert hashtags)
If you regularly post about new restaurants, you can do a Mad Lib for local restaurants. Other mad lib ideas:
Need a date night idea for this Friday? __________(movie theater) is only __________ minutes away from our community. __________ (movie) is showing at __________(times) on Friday.
We are gearing up for __________(event)! We don't know what we are more excited for - __________, __________ or __________. Place your vote in the comments below.
In addition to saving time, you can see which ones perform well and build future ones similarly. Succeed and repeat! Want more mad libs PLUS digital graphics? Get them here.
We love plannthat.com: for Instagram. It's perfect for scheduling (see what your feed will look like before your posts are even published) and we LOVE the analytics. With dozens of filters, you can pick one or two and give all of your photos a branded look.
There is even an option to save your hashtags into groups. Think how easy it would be to have hashtag groups for your posts about events, marketing, etc. Plus, you can follow other accounts and see what's working for them (after-all, copying is the highest form of flattery). You can do all of this for free or upgrade to the $8/month plan.
If you're pinning away, you need Tailwindapp.com. At $9.99/month, it's worth every cent. It's a great way to see what reach you're having on Pinterest. And if you're tired of uploading one image at a time, you'll really appreciate their bulk image upload feature. Remember what we said about finding out which brands your prospects/residents like? Well this app lets you add other pin feeds into yours. Bam! Content they will love.
Meetedgar.com takes the time-suck out of social. How? Since your followers only see 6% of your live content, MeetEdgar builds a digital library of social media (FB/twitter/LinkedIn) posts and recycles it for a longer shelf life. More bang for your post. At $49/month you'll see the return on your time.
THE SPROUT Membership
This monthly marketing membership also offers Instagram Stories graphics. These fun graphics are easy to customize for your community.
In addition to perfect digital graphics, you also receive stock photos shot exclusively for multifamily. Meet images that fit the apartment life.
Kapwing.com let's you edit and resize videos, add subtitles and more. While we love social squares, you can't neglect that video action! We subscribe to this for $20/month.
This is just a snippet from our "What I Wish I Knew About Marketing and Retention When I was a Manager" webinar. Members: click here after July 2 to see it. Non-Members: request the recording here.
Our members have 24/7 access to hundreds of seasonal and always relevant digital graphics to make posting a breeze. Check out some of the latest here:
500+ DIGITAL GRAPHICS Ready to use on: