10 Apartment Social Media Posting Ideas to Drive Traffic
Do you ever get stumped about what to post on your apartment community’s social media feed? Coming up with consistent posts and fun apartment marketing ideas for Facebook, Instagram and any digital marketing for apartments can be exhausting for already busy property managers.
That’s why I’ve outlined a few of my favorite types of posts to increase traffic to your apartment community. These work really well for all types of apartment communities, but especially for lease-up marketing. Remember, it doesn’t matter the platform. These can work for marketing your apartment on Facebook or Instagram and can be adapted for TikTok too!
How To Craft Social Media Posts To Increase Traffic To Your Apartments:
We’ve got outreach marketing ideas for your apartment community that you can consistently do from your leasing desk. Some of these you may have tried before and others are unique marketing ideas you may never have thought to implement at your community.
If you rotate between these types of posts, you will start to build a strong presence on social media without leaving your leasing office and increase traffic to your apartment complex consistently! The best part is these are FREE apartment marketing ideas. They just take a little time, a little creativity and some simple social media tools.
10 Posting Ideas For Apartment Marketing:
1. Highlight A Company From Your Preferred Employer List
Why it works: Your preferred employer program is a leasing goldmine — but only if people know about it. Social media makes it easy to get in front of employees who might not see your flyers or ads.
Create a carousel post showcasing your entire list of preferred employers. Tag each business so their employees (and HR teams) see the post.
Spotlight one employer at a time in a post series. Example: “Work at Dell? We’ve got a discount just for you.”
Share specific perks tied to each employer (like commute distance, exclusive move-in specials, or flexible lease terms).
Turn it into a weekly campaign — “PEP in Your Step Tuesday”
Bonus: add a call-to-action like “Tag your co-worker who needs a shorter commute!”
💡 Pro Tip: This builds relationships with local companies too — HR managers love seeing you promote them publicly.
2. Do A Renting Versus Buying Social Media Post
Why it works: Many prospects wrestle with the “Should I buy a home?” question. Posts that position renting as smart and desirable reinforce why your community is the better choice.
Share statistics: “On average, homeowners spend $3,000+ annually on repairs, renters spend $0.”
Showcase time saved: “More Netflix nights, less mowing lawns.”
List freedom perks: flexible leases, amenities, no HOA fees, no property taxes.
Punch it up with humor: “No leaky faucet emergencies. No roof replacements. Just you, your latte, and maintenance on speed dial.”
💡 Bonus Content: Share a testimonial from a long-term renter about why they chose renting over buying.
3. Spotlight Floor Plans Or Make A Swipeable, Virtual Tour
Why it works: Prospects want to picture themselves in your space before they ever book a tour.
Carousel Post: First slide = “Sneak Peek: Our [floor plan name]”. Next slides = interiors (kitchen, living room, bathroom).
Virtual Tour: Film a quick Reel walking through the apartment with upbeat music.
Add context: “Perfect for roommates,” “Ideal for work-from-home,” “Private patio for your pup.”
Always include a clear CTA: “DM us to schedule your tour” or “Tag someone who’d love this kitchen.”
💡 Pro Tip: End your carousel with your contact info so prospects don’t have to leave the app to take the next step.
4. Showcase A Nearby Business
Why it works: Residents don’t just lease an apartment — they buy into the neighborhood. Highlighting local businesses makes your community feel plugged in and desirable.
Categories you can rotate through:
Parks & walking trails
Museums & theaters
Shopping centers & boutiques
Restaurants, bars, coffee shops
Always tag the business. Many will reshare your post = free exposure.
💡 Pro Tip: Post stories from your team actually at these businesses for authenticity.
5. Feature A Resident Testimonial
Why it works: People trust people more than they trust ads. Resident testimonials = social proof.
Post a screenshot of a glowing review from Google or Yelp.
Ask a happy resident for a 15-second video in the office (offer to film it for them).
Share quotes from email or text feedback.
Create a branded testimonial template in Canva for consistency.
💡 Pro Tip: Rotate the type of testimonial: one about staff friendliness, one about maintenance, one about amenities. This hits multiple selling points.
6. Highlight A Community Amenity
Why it works: Amenities solve problems. Show prospects how your amenities improve their lifestyle.
Align with the season: pool in summer, fitness center in winter, co-working space year-round.
Highlight the pain point solved: “No more expensive gym memberships.”
Feature a resident or team member using the amenity for authenticity.
Don’t just post pretty pictures — write captions that connect: “Imagine kicking off Monday mornings here with your latte + laptop.”
💡 Pro Tip: Do a Reel with a quick “3 things you didn’t know about our [amenity]” format.
7. Answer An FAQ That You Receive Often From Prospective Renters
Why it works: If one prospect asks, 10 others are wondering too. Answer FAQs publicly and save yourself time later.
Keep a list of questions you get on tours. Examples: “Is parking assigned?” “Are pets allowed?” “What’s included in rent?”
Make each answer a short post or Reel.
Save all FAQ posts into a FAQ Highlight on Instagram, a Photo Album on Facebook, and a Pinned Post on TikTok.
💡 Pro Tip: Record FAQ answers with Loom and send them via email for a personal touch.
8. Resident Referral Posts: Tag A Friend….
Why it works: People love imagining life with their friends as neighbors. “Tag a friend” creates engagement and lead potential.
Patio post: “Tag a friend you’d sip wine with here.”
Kitchen post: “Tag the friend who’d whip up tacos in this space.”
Couch post: “Tag your future couch mate.”
💡 Pro Tip: Use lifestyle images, not just empty rooms — it sparks imagination.
9. Benefits Of “Friends As Neighbors”
Why it works: Goes beyond referral bonuses — it paints a lifestyle picture.
Mom nearby = instant babysitter.
Co-worker next door = carpool buddy.
Bestie in the same building = never watch The Bachelor alone again.
Sample Caption: “When your co-worker lives down the hall, Mondays aren’t so bad. 😉”
💡 Pro Tip: Pair this with #10 (referral bonus) to paint both the emotional and financial benefits.
10. Feature Your Apartment’s Referral Bonus
Why it works: People share when there’s something in it for them.
Direct post: “Refer a friend. Earn $500.”
Lifestyle post: “Refer a friend and snag those Nordstrom boots you’ve been eyeing.”
Visual: Use graphics showing what $500 buys (weekend trip, new iPad, spa day).
💡 Pro Tip: Keep the rules simple and clear because confusion kills momentum.
There you have it, my property management friends.
Ten types of social meda marketing posts to share on your apartment’s social feed to drive traffic and leases.
Yes, these will take a little bit of time and effort. But remember, marketing your apartment community on social media is a free way to advertise your community. These platforms allow you to market your apartments for free. These marketing techniques can keep traffic coming to your community year-round, even in the slower fall or winter seasons. Why not try a handful of these social media post ideas on your apartment’s Facebook page or on your Instagram feed?
