#56: Videos You Need For Marketing Your Apartment Community

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Video marketing is the modern-day show-and-tell

We LOVE watching videos about things we are interested in, whether it's a short-form video like Instagram Reels & TikTok, or a long-form video like YouTube. We are breaking down the videos you NEED for your marketing to help you get those leases while also engaging your community.

The key to slaying video marketing is all about managing your resources and your time. Videos are an amazing tool to utilize, but they can suck the time right out of you. In this episode, we have broken down the videos you should utilize from a 3rd party (like us - shameless plug) and the videos you can DIY.

Here is the rundown:

  • Facebook: Videos 2-3 minutes in length

  • Youtube: Long format videos

  • Pinterest Story Pins: Less than 60 seconds

  • Instagram: Think of it as your TV channel with multiple stations

    • Stories: Reality TV meets CNN Headlines, 15 seconds or less, disappears in 24 hours unless you save to Highlights

    • Feed: Videos 60 seconds or less OR a carousel post with multiple videos or a combo of videos and images

    • IG TV: 2-4 minutes are ideal (up to 10 minutes allowed) -Bingeable like Netflix

    • Reels: 15-30 seconds: Commercial clip to make them want to follow -Bingeable like Netflix

 

Watch the Full episode here, and read on below for more details!

Done-For-You versus DIY

 

Done-For-You

The beauty of a done-for-you video is that, well, it's done for you. You don't have to do anything except download and post (or share and post). These types of videos are great when you are curating a lifestyle, sharing helpful information or just want to have some fun. Here are a few ways to utilize done-for-you videos.

  • Marketing

    • Feature floor plans, amenities or specials

  • 15-Second Micro-Events on Instagram Stories or Reels

    • Dance Parties

    • Spa Ideas at Home

    • Recipes & Dinner Ideas

    • Fitness Challenges

  • Fun Engagement

    • Get to know your followers

    • Polls

    • Inspirational quotes

    • Funny- Work from home, pets, etc.

  • Notices

    • Event Reminders

    • Rent is Due

    • Pet Pickup

    • Referral Bonuses

    • Inclement Weather Warnings

    • Maintenance

 

Here are a few options to work with Sprout (aka the best decision you can make)

This monthly subscription provides new done-for-you videos EVERY month.

This one-time purchase sets you up with 5 Micro-Event Videos.

This one-time purchase sets you up with 12 assorted marketing & retention videos.

 

Do-It-Yourself

If you are going to make your own video, save your time and energy and focus on a few videos that you know can continue to live on and get reused throughout the year. This way you invest the time now so you don't have to do it again later. Watch our tips to get comfortable on-camera here: Getting to the Heart of Connections Using Instagram Stories

Here are some videos to DIY:

  1. Meet-the-team video. Film a video of each of your team members introducing themselves, their title, and a fun fact. Include them in a carousel on your Instagram feed.

  2. Make your own virtual tour video. Check out this podcast to see our favorite free video capturing app. A FREE Tool for Virtual Apartment or Real Estate Tours: Easy to Email, Text or Post to Social Media

  3. Tap into some fun Reels or TikTok Video trends with these ideas:

    1. Beauty Mode Challenge: The Beauty Mode Challenge is primarily used to show someone going from looking like a disaster to looking snatched. You can use it to show an empty apartment to a furnished apartment OR to show a messy apartment to a clean apartment!

      • Example Video: @jessicaalba

        Music To Use: CEO of Beauty Mode

        How To Do It:

        • Film a quick video of an empty/dirty apartment

        • Right before it says "Oh Damn" cover the camera with your finger

        • Film a quick video of the beautified apartment.

    2. Flip The Switch: The Flip A Switch Challenge is mostly used to show people swapping. This is another fun way to show off apartment transformations whether that’s a make-ready, cleaning, accent walls, etc.

      • Example Video: @upperkirbyapartments

        Music To Use: Nonstop - @Drake

        How To Do It:

        • Film a “before” video

        • On the flip a switch part, show the light switch and turn the lights off

        • Film an “after” video

    3. Bibbidi Bobbidi Boo: This is a challenge that most people use to show off their outfits. You can use it to show off your virtual tour options. Maybe show someone checking out the website online and then showing off the apartment in-person.

      • Example Video: @allisonholkerboss

        Music To Use: Original Sound - columbialionswbb

        How To Do It:

        • Film a “before” video

        • On the flip a switch part, show the light switch and turn the lights off

        • Film an “after” video

 
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