#54: Social Media Made Simple: Your Posting Formula, Strategy + Best Practices
Tackle your social media - with our free planning worksheet
Social Media is the marketing beast that everyone knows they need, but most aren’t sure how to utilize it as they should. That’s where Sprout comes in! Listen (or watch) this guide where we break down all things social media, so it's no longer a headache or a full-time job on top of your full-time job.
In this episode you’ll learn:
Ways to simplify your social media efforts
How to get the results you want
Learn the Sprout Secret: *surprise!* social media does not have to be overwhelming!
Get the answers to your social media FAQs
What social media platform should I be using?
Sometimes less is more, my friend. Don’t kill yourself trying to be a jack-of-all-trades when it comes to social media coverage. Stick with what works and what you’re comfortable with.
How often should I be posting?
Let’s be realistic here. A one-man show can’t do what a huge property can do. Your main goal is to be present and consistent.
I hate making content every day! Is there a more efficient way to create content rather than just posting on the fly?
YES. Batch content!
Videos - Take some time to record a few that you can save to your phone to post later. You don’t have to run around in a fluster trying to remember to post and find something to post.
Captions - Start a spreadsheet with captions in specific categories. Change them up to feel fresh and refer to your spreadsheet each month. Not sure what categories to write about? Be sure to grab the worksheet below!
I don’t even have time for that! What else?!!
Take the easiest route! Partner up with Simply Social. Get 40+ caption templates each month that hit all the must-post categories. It’s as easy as copying and pasting into your scheduling tool, adding specifics to tailor to your community, and picking your fave from a selection of graphics that works for you! Truly, that’s it.
Start Here: Your FREE CHECKLIST
It’s time to make social media easier! Sign up for your FREE TRIAL so that you make social media a breeze with our checklist, instant-downloadable graphic, and caption template.
OUR SOCIAL RESOURCES WILL…
🌟 Make every post look as good as the first
🌟 Save you hours of time
🌟 Take away the anxiety of posting
🌟 Make you look like a superstar because you
Remember: There are 2 goals for Any social media post
1. Drive traffic - Build your audience and sell!
Feature a testimonial
Spotlight a floorplan or do a virtual tour of a model
Tag a friend or benefits of “friends as neighbors”
Neighborhood spot that prospects will love living nearby
2. Build engagement - Current residents and prospects see how awesome you are!
Highlight a company from your Preferred Employer list
Community amenity that makes you unique
Feature referral bonus
Renting vs. Buying
We want you to have a healthy mix of both categories below when looking at your feed. Too sales-y and people won’t want to follow, too much on the fun side it’s not driving traffic.
Here are a few ideas to get you started! Get your checklist above to plan your social posts.
Want more info??
8 Heartwarming Events to Keep Your Residents Falling in Love with Your Community
Unique (and easy) Resident Appreciation Ideas for Your Apartment Community
12 Fun and Easy Resident Event Ideas to Show Resident Appreciation
Episode 53: Building a Sense of Community in a No-Touch World
See how Sprout Members are bringing Resident Events to life at their apartment communities!