Building Video Content Into Your Everyday Onsite Life
If social media video feels like one more thing on an already full plate, you’re not alone. Most onsite teams know video matters - Reels, Stories, TikToks. But knowing it matters doesn’t change the reality of a busy office, constant interruptions, and limited time.
The problem isn’t motivation; it’s that no one showed you a way to create videos that actually fit onsite life.
That’s where this approach comes in.
Each week on the Multifamily Mix, I share one practical idea designed for real onsite workdays. We call them ‘Try Its’. They’re simple, doable shifts based on years of working with property managers and being one myself.
If you want the filming prompts and batching guide that go with this idea, you can find them inside Spark, our $7/month membership for onsite teams, HERE.
A Simpler Way to Think About Video
The biggest mistake teams make with video is thinking they need to “create content.”
When that’s the mindset, we feel the pressure, and it can make the video feel performative. Sometimes the pressure can even lead to just putting it off altogether.
We’re going to give you a new way to approach the big, scary beast that is social media video content. One that actually doesn’t make it a big scary beast at all!
Instead of setting aside time to make videos, you capture short moments throughout your day while you’re already working.
Opening the office, walking the model, resetting a space, or moving through the property are all perfect times to just hit record.
When you approach it like this, you aren’t just filming reels, you’re just collecting moments.
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How This Works in Practice
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As you move through your day, you take 3–5 second clips during natural transitions.
Here’s some good news, too! You don’t have to talk on camera, you don’t have to film everything at once, and you don’t even have to know exactly what you’ll post. You just save the clips and have them for later.
This way, when you have a small pocket of time, you can batch some fun text overlays that sell the lifestyle, or put together clips with trending audio, and then save them to drafts so posting reels becomes quick and easy!
The Spark resource that goes with this gives you clear prompts for what to film so you’re never guessing.
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“Social media and online presence have become a key component to advertising and marketing, and let me tell you, Sprout is an absolute game-changer for our team! It's a must-have tool that gets our creativity flowing and helps our team generate content quicker and stay on top of the latest trends. Especially on those busy days, Sprout is essential for getting content made and keeping our online presence strong.”
Adriane Dowlen | Property Manager
Why This Fits Real Onsite Life
Onsite teams rarely have uninterrupted time. This method respects that reality.
It works because:
You’re capturing what already exists
Short clips feel low pressure
Overlays remove the need to be on camera
Batching eliminates daily decision fatigue
Over time, video stops feeling intimidating and starts feeling manageable. AND, your social media starts looking incredible!
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People are loving this social media resource!
A Better Place to Start
If video has been the thing you keep putting off, start here.
Capture life as it happens. Batch when you have the energy. Let confidence build through repetition.
You can access this Try It and the full filming guide inside Spark at sparkwithsprout.com.
