Apartment Marketing & Retention Ideas for Multifamily
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Most Popular Podcast Episodes & Blogs
How to Get More Apartment Referrals (Without Chasing Residents or Adding Work)
Referrals are one of the easiest and most trusted ways to drive new leases — but most communities don’t treat them like a true system. In this episode of The Multifamily Mix, Barbara Savona shares how property managers can turn resident referrals into an always-on apartment marketing strategy using simple “Referral Automation Stations.”
Learn how small, budget-friendly resident event ideas — like grab-and-go treat displays and pet-friendly stations — can keep referral incentives visible, spark natural conversations, and create consistent engagement in high-traffic areas. This episode focuses on building simple systems that save time, support leasing, and strengthen resident relationships without adding stress.
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The Multifamily Mix Podcast
Hosted by Barbara Savona, Sprout CEO
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