Apartment Marketing & Retention Ideas for Multifamily

Most Popular Podcast Episodes & Blogs

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Why Property Managers Are Calling This $7 Kit Their Best Investment Yet

Discover how property managers and on-site teams can turn a $7 investment into thousands in savings and revenue with the Spark October Resource Kit. Packed with marketing flyers, renewal tools, resident event ideas, newsletters, and social media content, this kit helps multifamily professionals boost resident retention, increase occupancy, and reduce turnover—all while saving time and stress. See how each resource, valued at just pennies, delivers powerful ROI for your community.

10 Apartment Social Media Posting Ideas to Drive Traffic

How To Drive More Qualified Traffic to Hit Occupancy Goals

Struggling with occupancy? This guide gives property managers actionable apartment marketing and outreach marketing strategies to drive traffic and secure leases. Learn when to do outreach for maximum impact, how to build partnerships with local businesses, hospitals, schools, and employers, and creative resident referral programs to boost occupancy. Plus, get quick wins like social media marketing, Facebook Marketplace listings, and curb appeal tips to attract renters fast. Want done-for-you leasing strategies? Sprout’s Spark Membership has the tools you need to fill vacancies effortlessly!

10 EASY Resident Events

We’ve combined some of our EASIEST and favorite resident events to make life easier for you as a busy property manager! Some you can do right from your desk on ZERO budget. Let us know which ones are your favorites.

Leasing Like a Pro: Crafting Your Signature Leasing Style

Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant.

Barbara Savona 2/10/26 Barbara Savona 2/10/26

How to Get More Apartment Referrals (Without Chasing Residents or Adding Work)

Referrals are one of the easiest and most trusted ways to drive new leases — but most communities don’t treat them like a true system. In this episode of The Multifamily Mix, Barbara Savona shares how property managers can turn resident referrals into an always-on apartment marketing strategy using simple “Referral Automation Stations.”

Learn how small, budget-friendly resident event ideas — like grab-and-go treat displays and pet-friendly stations — can keep referral incentives visible, spark natural conversations, and create consistent engagement in high-traffic areas. This episode focuses on building simple systems that save time, support leasing, and strengthen resident relationships without adding stress.