The MultiFamily Mix Podcast with Barbara Savona

& The Sprout Idea Blog

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Why Pet-Friendly Living Matters More Than Ever in Apartment Communities

Pet-friendly apartment marketing is no longer a nice-to-have — it’s a decision driver for today’s renters. As pet ownership continues to rise, property managers must move beyond repetitive pet events and create intentional, pet-friendly resident experiences that actually support leasing, engagement, and retention. This blog explores why traditional pet events are losing impact and shares a simple, scalable resident event idea for apartments: the Winter Paw Bar. Learn how small, thoughtful pet-friendly marketing moments can strengthen community connection, elevate apartment marketing performance, and help residents feel truly at home.

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The Multifamily Mix Podcast

Hosted by Barbara Savona, Sprout CEO

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January Spark was created to help you stop reacting and start the year prepared. Inside this month’s Spark, you get marketing designs for hard to lease units, a smarter way to start renewal conversations, 12 low lift event ideas, appreciation