Growing Your Real Estate Presence Through Facebook: New Ways to Improve Your Reach

Facebook provides easy access to all of the people that make your real estate business work. You can sit in your recliner at home, interact with thousands of followers by simply logging on and responding to interest. Needless to say, building this following is absolutely crucial to your long-term social media success. But how do you gain that attention? How can we make your Facebook experience better?

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Beyoncé Has Everything to Do With Building a Customer Experience Journey Map

Property managers, this is for you! When it comes to choreographing the perfect Customer Experience Journey, Beyoncé has a lot to teach the Multifamily Industry. Think of this customer experience journey like a well-crafted music video. Everyone knows where to be and what to do at what time. Let’s see how we can take a lesson from Bey for our apartment communities.

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The Multifamily Marketing Platform

Sprout Marketing has helped thousands of housing professionals take their marketing to a whole new level quickly and effectively. We have compiled the best materials and tutorials for our members. Whether you are working on social media, outreach, retention, or just improving community engagement we have everything you would need in one easy platform.


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Sprout Marketing
Breakfast Month: Apartment Marketing and Events

Lauren and I love September, National Breakfast Month. It means so many things we cherish: coffee, donuts, waffles… and your apartment prospects and residents feel the same way. Here are some breakfast-themed apartment marketing and resident retention events that will start your day off right!


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Boost Resident Event Attendance: The Secret Sauce

No one wants to show up to a LAME-O party! And no one wants to work hard to throw an event that is empty or awkwardly sparse. Hosting awesome resident events comes down to three little secrets. And guess what? They all start with C so they’re easy to remember.

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Location Matters: How to Market Your Apartment's Location

The location of your apartment community matters. Put it to work for you to increase your occupancy. We’re sharing some location campaigns and marketing slogans that help your prospective renters imagine living at your apartment community!

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Occupancy Need a Boost? Creative Direct Mail Apartment Marketing

Need to boost your apartment occupancy? Real mail, not bulk mail, can still get the hearts of our prospective renters pumping! In a world of texting and emailing, it would be easy to forget about direct mail apartment marketing. We’re sharing some creative outreach ideas to stand out out from the competition this summer!

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Outreach Marketing to Teachers: Back to School Edition

Teachers work seriously hard for the money and I LOVE giving back to them. I’m talking about pairing goodies that give back to teachers and at the same time, attract these hard working professionals to your community. So, let’s think about how you can market to teachers, school districts, and faculty staff.

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9 Seconds to Grab Your Prospect's Attention...3 Tips to Make it Happen

Q: “Barbara, I've attended several courses that you presented. I have a question for you. With competition being so fierce, do you have any quick tips on best practices when it comes to marketing? Best, Sarah from Indiana."

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