Building processes around basic touch points as a way to WOW your residents.Read More
Property managers, this is for you! When it comes to choreographing the perfect Customer Experience Journey, Beyoncé has a lot to teach the Multifamily Industry. Think of this customer experience journey like a well-crafted music video. Everyone knows where to be and what to do at what time. Let’s see how we can take a lesson from Bey for our apartment communities.Read More
Multifamily managers, this one is for you! Ditch three outdated marketing beliefs that are affecting your occupancy negatively and build stronger, more profitable customer experiences at your apartment communities.Read More
Sprout Marketing has helped thousands of housing professionals take their marketing to a whole new level quickly and effectively. We have compiled the best materials and tutorials for our members. Whether you are working on social media, outreach, retention, or just improving community engagement we have everything you would need in one easy platform.
Lauren and I love September, National Breakfast Month. It means so many things we cherish: coffee, donuts, waffles… and your apartment prospects and residents feel the same way. Here are some breakfast-themed apartment marketing and resident retention events that will start your day off right!
No one wants to show up to a LAME-O party! And no one wants to work hard to throw an event that is empty or awkwardly sparse. Hosting awesome resident events comes down to three little secrets. And guess what? They all start with C so they’re easy to remember.Read More
The location of your apartment community matters. Put it to work for you to increase your occupancy. We’re sharing some location campaigns and marketing slogans that help your prospective renters imagine living at your apartment community!Read More
Need to boost your apartment occupancy? Real mail, not bulk mail, can still get the hearts of our prospective renters pumping! In a world of texting and emailing, it would be easy to forget about direct mail apartment marketing. We’re sharing some creative outreach ideas to stand out out from the competition this summer!Read More
Seasons in life can be especially stressful. Here are 5 of my foundational tips when the stress-o-meter is through the roof.Read More
Do you feel like you are being pulled in a million directions as an apartment supervisor? Feeling a little crazy frazzled. You’re not alone. Here’s how to stop it TODAY!Read More
Teachers work seriously hard for the money and I LOVE giving back to them. I’m talking about pairing goodies that give back to teachers and at the same time, attract these hard working professionals to your community. So, let’s think about how you can market to teachers, school districts, and faculty staff.Read More
Q: “Barbara, I've attended several courses that you presented. I have a question for you. With competition being so fierce, do you have any quick tips on best practices when it comes to marketing? Best, Sarah from Indiana."Read More
Outreach is NOT walking in somewhere and leaving flyers. This is about building relationships and being a force to be reckoned with. It's not just what's in it for us as the apartment community, but what's in it for this potential business if they partner with us, And that's what a win-win partnership is about.Read More
Your leasing office may be open but are you really ready for business? You might think, well, that doesn't even make sense. If our leasing office is open, obviously, we are ready for business. But is that really true? Are we ready like it's showtime every time?Read More