How To Be The Hero When It Comes To Handling Resident Complaints
There’s a lot about being a property manager that is fun, exciting, and rewarding but I think everyone can pretty much agree on the one part that’s not so fun - dealing with resident complaints. 😖 They can make for some awkward and uncomfortable conversations that leave you feeling backed into a corner, unsure of what you need to say next.
Don’t you wish there was just a step-by-step plan that you can follow when it comes to dealing with those icky situations? Well then boy do we have good news for you my friend!
🎉 We are hosting a webinar on November 14th at 11:00AM featuring Rommel Anacan - speaker, strategist, consultant, coach, and writer extraordinaire. 🎉

In Rommel’s webinar, “Stop Yelling At Me”, you’ll learn his easy and effective ‘HEERO’ method to approaching resident complaints. This is the long sought after plan for how to guide the complaint process in a way that creates connection and value for everyone involved.
While dealing with complaints is something that can be difficult, we all know that the way you handle it can be a big make-or-break moment, which is why it’s so important to make sure that you have your ducks in a row with your team so that you can really impress those residents whenever they may have a complaint. Rommel will help you out by giving you some solid communication techniques that you can use to make the encounters go smoother and as efficiently as possible.
You will learn the best verbal (and sometimes nonverbal) responses to give your residents so that their frustration is eased and you come out looking like the hero. After all, we know property managers have super powers, it’s about time everyone else recognizes them too!
We can promise you that you and your team will not want to miss this webinar training. Dealing with resident complaints is something that is unavoidable in the career of a property manager but you don’t have to dread it after you have Rommel’s plan in place for you and your community.
If you're a property manager looking for fresh apartment marketing ideas that actually move the needle on occupancy, you’re in the right place. In this post, we’re sharing outreach marketing ideas for apartment communities that aren't tired, boring, or a waste of your time. These occupancy ideas for property managers are designed to help you fill units faster, strengthen local connections, and stand out in your market — without blowing your budget.
Whether you're trying to improve your property’s visibility, build stronger community ties, or launch outreach marketing ideas that work today (not 6 months from now), you’ll find real strategies you can swipe and use. Think easy partnerships, smart event marketing, local business collaborations, and more ways to create authentic buzz around your apartment community.
This is a must-read for any property manager, leasing agent, or apartment marketing professional ready to turn more prospects into leases and boost resident retention along the way.
In this special bonus episode of The Multifamily Mix, we’re speaking directly to the overwhelmed property manager, the overworked leasing agent, and the dedicated on-site multifamily professional who’s doing her best to push through the hard days.
Whether you're facing staffing challenges, low occupancy rates, resident complaints, or just sheer burnout, this podcast is a must-listen for anyone in multifamily property management. It’s not a strategy session—it’s a real, raw, and relatable pep talk. No scripts, no fluff—just encouragement from someone who gets what you’re carrying.
If you’ve ever felt behind on renewals, buried in maintenance requests, or unsure whether your daily efforts are even making a difference, this episode is here to remind you: your consistency matters more than perfection. Your presence on-site, your creativity in resident retention, and your commitment to community building—it all adds up.
We also explore why continued professional development in multifamily matters, even when corporate isn’t paying attention. From leasing skills and resident engagement to self-leadership and boundary setting, this episode reminds you that the work you’re doing today is shaping who you’re becoming.
Looking for fresh, fun, and easy-to-execute resident event ideas for your apartment community this May? You’re in the right place! In this episode of The Multifamily Mix Podcast, Barbara Savona shares four creative and engaging resident events that are perfect for boosting community engagement, improving resident retention, and building authentic connections at your property.
From a high-energy Kentucky Derby party to a laid-back Rosé All Day wine tasting, these ideas are designed with busy property managers and on-site teams in mind. Each event includes setup tips, budget-friendly decor ideas, and ways to encourage resident participation—all using items you can reuse and repurpose.
Whether you’re managing one property or juggling multiple communities, these apartment marketing strategies are perfect for taking the stress out of event planning.
Want the full toolkit—including customizable flyers, shopping lists, Canva templates, and all 12 monthly event ideas? Join the Sprout Marketing Membership and get everything you need to simplify your resident events and retention marketing.
Looking for fresh, easy-to-execute resident event ideas to boost engagement and retention at your apartment community? In this episode of The Multifamily Mix, we’re sharing three low-cost, high-impact resident events perfect for property managers and multifamily marketers looking to enhance their apartment marketing strategy. Learn how to host a self-care grab-and-go station with stress relief goodies, a resident step challenge to encourage community wellness, and a spring-themed event that ties perfectly into Earth Day apartment marketing. Plus, discover how Spark Membership provides customizable Canva templates, printable event signs, and Amazon shopping lists—so you can plan these events in minutes. Listen now and simplify your property management event planning!
property management, apartment marketing, resident event ideas, property manager, resident retention strategies, multifamily marketing, apartment resident engagement, community events, leasing engagement, Earth Day apartment events
In this episode of The Multifamily Mix, we explore how property managers can leverage ESG marketing to enhance their apartment marketing strategy, attract eco-conscious renters, and boost resident engagement. With Earth Day approaching, now is the perfect time to showcase sustainable apartment marketing initiatives that set your community apart.
Barbara shares actionable ESG marketing ideas, including hosting eco-friendly resident events, promoting energy-efficient apartment features, and collaborating with local sustainable businesses. We also discuss the importance of authenticity in ESG marketing and how to avoid greenwashing pitfalls.
If you’re looking to incorporate sustainable apartment marketing, improve your property’s reputation, and appeal to today's environmentally aware renters, this episode is packed with SEO-rich apartment marketing strategies to help your community thrive.
In this episode of The Multifamily Mix, we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily, including a Spring Forward Picnic and a Read Across America Book Swap, designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies, including how to get residents to renew, handling rent increase objections, and using resident retention tactics to improve lease renewals. If you’re a property manager looking for multifamily marketing tips to keep occupancy high, this episode is packed with actionable insights!
We love crafting event ideas for busy apartment managers. These 5 apartment events take easy ideas and put a creative spin on them that we know your residents will love. We are also featuring a garden event that can easily be turned into a full-blown amenity at your apartment community. Let’s get to some upcoming dates on the calendar to inspire you along with some apartment event ideas your residents will look forward to.
Struggling to fill vacancies? In this episode of The Multifamily Mix, we’re diving into Preferred Employer Marketing—a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable tips will help you maximize your property’s marketing efforts. Tune in now and start turning local employees into loyal residents!
Struggling with occupancy? This guide gives property managers actionable apartment marketing and outreach marketing strategies to drive traffic and secure leases. Learn when to do outreach for maximum impact, how to build partnerships with local businesses, hospitals, schools, and employers, and creative resident referral programs to boost occupancy. Plus, get quick wins like social media marketing, Facebook Marketplace listings, and curb appeal tips to attract renters fast. Want done-for-you leasing strategies? Sprout’s Spark Membership has the tools you need to fill vacancies effortlessly!
This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, intentionally trying them on, and reflecting on how they impact interactions and growth. By treating qualities like a wardrobe, we can choose traits that reflect who we want to be, refine old habits, and show up intentionally every day.