Apartment Marketing & Retention Ideas for Multifamily

Most Popular Podcast Episodes & Blogs

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Why Property Managers Are Calling This $7 Kit Their Best Investment Yet

Discover how property managers and on-site teams can turn a $7 investment into thousands in savings and revenue with the Spark October Resource Kit. Packed with marketing flyers, renewal tools, resident event ideas, newsletters, and social media content, this kit helps multifamily professionals boost resident retention, increase occupancy, and reduce turnover—all while saving time and stress. See how each resource, valued at just pennies, delivers powerful ROI for your community.

10 Apartment Social Media Posting Ideas to Drive Traffic

How To Drive More Qualified Traffic to Hit Occupancy Goals

Struggling with occupancy? This guide gives property managers actionable apartment marketing and outreach marketing strategies to drive traffic and secure leases. Learn when to do outreach for maximum impact, how to build partnerships with local businesses, hospitals, schools, and employers, and creative resident referral programs to boost occupancy. Plus, get quick wins like social media marketing, Facebook Marketplace listings, and curb appeal tips to attract renters fast. Want done-for-you leasing strategies? Sprout’s Spark Membership has the tools you need to fill vacancies effortlessly!

10 EASY Resident Events

We’ve combined some of our EASIEST and favorite resident events to make life easier for you as a busy property manager! Some you can do right from your desk on ZERO budget. Let us know which ones are your favorites.

Leasing Like a Pro: Crafting Your Signature Leasing Style

Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant.

Barbara Savona 3/24/26 Barbara Savona 3/24/26

Building Video Content Into Your Everyday Onsite Life

Creating video content for social media can feel overwhelming for busy onsite teams. This Try It introduces a simple, low-lift approach to filming Reels and TikToks by capturing short moments during the normal workday. Learn how to collect quick clips, batch them later, and build consistent video content without adding more to your plate or needing to be on camera.

Ashley Vasta 9/24/25 Ashley Vasta 9/24/25

Why Property Managers Are Calling This $7 Kit Their Best Investment Yet

Barbara Savona 7/18/24 Barbara Savona 7/18/24

A Year in the Life of Emily: How To Create Touch Points That Increase Resident Renewals

In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.

Barbara Savona 2/27/24 Barbara Savona 2/27/24

Solving Your Apartment Social Media Struggles

A distilled guide to solve your social media struggles and to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.

Guest User 7/25/23 Guest User 7/25/23

#112: Effortless Social Media: Scaling Strategies for Success

If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement.

Guest User 3/18/21 Guest User 3/18/21

#56: Videos You Need For Marketing Your Apartment Community

Guest User 3/4/21 Guest User 3/4/21

#54: Social Media Made Simple: Your Posting Formula, Strategy + Best Practices

Social media marketing is hard to tackle and can be overwhelming for property managers and real estate professionals to manage. Everyone knows they should be using it but how to use it is a different story. In this episode, Barbara discusses ways to simplify your social media efforts while still getting the results you want. We answer all the big questions like when to post, where to post, and other content creation tips and tricks for social media marketing.