
The MultiFamily Mix Podcast with Barbara Savona
& The Sprout Idea Blog
Most Popular Podcast Episodes & Blogs
#107 Behind the Scenes: Sprout's Creative Director Tells All
Tune in and immerse yourself as Rebecca Ross, Sprout’s esteemed Creative Director, candidly reflects on her remarkable 11-year tenure, sharing invaluable insights and lessons she has gathered throughout her professional journey.
#106 The Power of People: Recruiting Motivated Employees and Fostering Winning Teams with Property Management President Robbie Mejia
On today's podcast, we have Robbie Mejia, President of Property Management. We'll hear about her role, specifically regarding recruitment & hiring, culture, team motivation, accountability, delegation, and more.
#105: The Happiness Formula for Property Managers: Strategies Revealed + Inspirational Interview
We've identified three often underestimated areas that can empower property managers to maintain their joy, even in the face of challenging circumstances. These keys revolve around effectively managing your morning, attention, and energy.
#104 AIM Conference: What Property Managers and Apartment Marketers Need to Know
Two major themes emerged in this year's AIM conference: AI and centralization. Listen in for takeaways for onsite teams.
June Resident Event Ideas
Do you hear that? That’s summer and she’s ready to PARTY! We’re sharing our June 2023 resident event ideas that your residents will not want to miss. Summer gives you the perfect opportunity to hit on those outdoor, communal amenities that renters are after by hosting resident events in those areas. According to 2022 NMHC/Grace Hill Renter Preferences Survey, amenities that ranked high outside of the typical washer/dryer or air conditioning, were outdoor features like roof-top patios, parks, playgrounds, and more. People want a variety of spaces outdoors to enjoy and hosting your events there only reminds them those places are waiting for them.
May & June Resident Event Ideas
Resident event ideas that are easy and budget-friendly! Check out our favorite events to kick off summer at your apartment.
Why Resident Events Market Your Apartment
Your apartment’s resident events give your residents the opportunity to market your community for you. You set the stage, and let them use it as a background for their lifestyle with your apartment right at the center.
#101: Leasing Unplugged: A Look Through the Lens of a National Leasing Director
As National Director of Leasing at GMH, Alex Rippy's role is multifaceted and dynamic. Alex joins us this week and we talk all things leasing.
33 Multifamily Apartment Slogans
We’ve rounded up a few of our favorite apartment slogans that you can use for a variety of purposes. The key is to have fun with it. The more fun you have, the more you will stand out among all the people vying for your prospects and residents’ attention.
Don't Let Your Residents Ghost You
If your prospects and residents don’t have an emotional connection with your team or apartment, then any slight discomfort will have them ghosting you. That’s why it’s so important to continually create and maintain personal relationships at your apartment community from your apartment marketing, resident events, and overall resident appreciation. We at Sprout Marketing want to share our tips so you can avoid ghosting at all costs!
Secrets from a Luxury Marketing Specialist & Ideas for April
The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist.
#98: Multifamily Through the Lisa Trosien Lens: A Career of Lessons
Lisa Trosien, Award Winning Multifamily Speaker, Educator, Consultant, Mom, Proptech Advisor, Sales Training Expert, Apartment All Star… is joining us for this week’s podcast. And she’s sharing a career’s worth of lessons.
#97: Mike Wolber & Chris Arnold: Personal Branding Strategies Revealed
This week we’re featuring a double dose: personal branding strategies with two of the best. Chris Arnold and Mike Wolber show us how personal branding can help you and also your company.
5 Resident Event Ideas for March
March 2023 has arrived and spring is in the air. Everyone is looking for a fresh start now that winter is behind us. These top resident event ideas for March will help you create memorable moments at your apartment that your residents will want to share with those they know.
#96: Your Apartment Community Marketing & Resident Event Plan for March
The March edition of SproutMonthly: The Apartment Marketing Magazine is full of SPRING apartment marketing ideas and resident event ideas. Plus, don’t miss special member guest and Resident Services Coordinator, Anna-Maria Dimitratos.
#95: Mike Brewer: The OG of Multifamily Talks AI, Rapid Growth, Leadership & Lessons Learned
Mike Brewer, COO at The Radco Companies, sits down and shares how a personal routine helps him show up as the best version of himself for other people, how to implement a to-do and to-don’t list, the benefits of a gratitude journal, dealing with setbacks, the pros and cons of personal branding, a reading list that will open new doors, how to spot diseased sheep in an organization, and his most important piece of advice for onsite team members.
Easy Candy Apartment Events and Marketing Ideas
Check out our sweet and easy, budget-friendly ideas for your next apartment event. We’ve got everything you need to host the perfect Candy Bar at your apartment, plus flyers for Marketing, Renewals, and Referrals. Use this full-circle campaign to cover all of your marketing and retention needs this month!
#94: Apartment Marketing Trends in 2023 You Need to Know
Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series.
#93: The Future of Apartment Marketing with Kristi Fickert & Grady Newman
I've invited several of my friends and colleagues that I admire in the marketing space to teach us all things marketing for 2023. This week, join Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, Founder at Resi as they share some marketing tips and trends for 2023, as well as some marketing areas you might be underutilizing.
Grab Our Favorite Freebie!
Your ultimate guide to throwing incredible resident events
+ 25 resident event ideas you can throw year-round.