Hard-to-lease floorplans don’t sit vacant because they’re bad units — they sit because they’re being marketed to the wrong renter. In this blog, we break down how property managers and onsite teams can reframe challenging apartment floorplans by focusing on lifestyle fit instead of price drops or concessions. From low-light apartments and high-traffic units to smaller or unconventional layouts, you’ll learn practical apartment marketing strategies that turn perceived drawbacks into clear benefits. This guide shares repeatable leasing tactics, outreach ideas, and social media marketing tips designed to help leasing agents attract the right prospects, improve lease-ups, and reduce vacancy time using smarter, more intentional property management marketing.

This December 2025 guide is packed with practical, high-impact support for property managers, onsite teams, and anyone working in property management during the busiest season of the year. From simple leasing follow-up strategies to boost apartment marketing, to ready-to-use outreach marketing ideas that warm up winter traffic, this blog shows how small, consistent actions create real results. You'll learn quick ways to improve resident retention, strengthen team morale, streamline social media marketing, and elevate communication with easy, ready-made property management resources inside the Spark Resource Kit. Perfect for onsite teams at apartment communities who want lighter workloads, better renewal outcomes, and a calmer transition into January. This blog also includes a personal reflection from Barbara, encouraging managers to reconnect with joy, identity, and purpose during a demanding season. It’s a supportive, strategic, and heartfelt resource built for the people who make communities thrive.