Success in Centralized Leasing in multifamily! I am so excited to speak with Suzanne Hobson, President of Operations for Tricap Residential Group. Since I saw Suzanne present at AIM alongside Kristi Fickert earlier this year, I knew that I had to have her on the podcast to talk about this important topic of Centralized Leasing.

Let’s talk mentorship in the property management industry and tips for transitioning from Property Manager to Regional Manager! This week we’re interviewing mentors Danielle & Sejla. I first started seeing some of Danielle’s content on LinkedIn and I was so impressed at what an encourager she was to her team. There was a specific post where she was celebrating Sejla and some of her accomplishments and that’s when I knew we had to get them on the podcast. In our industry, many people have an idea of a career path, but they're not sure how to get there. They don't know how to look for mentorship and ask for what they need. This conversation is really focused on how to foster that type of learning place where we can mentor others and keep it going.

We’ve combined everything FALL for this mega-episode! Fall marketing, events and retention ideas for apartments — all in one place!

Today I’m sharing five skills that have been the secret sauce, or an invaluable aid, in helping my marketing career and creating my multifamily marketing business. Whether you’re an apartment marketing director, aspiring marketing director, or entrepreneur, these are five skills that every career can benefit from.

Easy apartment gift ideas for fall. On a tight budget? No problem! Several of these gifts come in under $3.00 each! Make your residents smile this month with these ideas.

As seen in Sprout’s August edition of our monthly apartment marketing magazine, we’re going full circle with Back-to-School apartment marketing and resident retention.

Listen to the podcast and take a peek at all of our favorite apartment marketing ideas and resident events for August! You can also preview our favorite ideas for creative resident renewals and resident appreciation gifts. Check out the latest apartment leasing tips and our suggestions on how to batch social media for apartments.

It’s easy to feel apprehensive about having renewal conversations with your apartment residents, but avoid walking into those conversations with a negative disposition. In this podcast and blog, we want to give you the tips and tools you need to get behind these increases to lead to more positive renewal conversations. Make sure to get your free “Cost of Moving” worksheet.

NAA’s Residential Property Management (RPM) Careers Week is July 18-22 with Apartment Onsite Teams Day on July 20. Learn what it’s all about and why/how to celebrate it at your community!

Episode #69 - In this week’s quick episode I’m chatting about a topic that I know is often on our minds…TIME! Sometimes it feels like there is never enough of it. I’ve heard so many of you share these sentiments in my DM’s and emails. That’s why I thought this week I would give you an inside peek into a private conversation I had with my husband a few years back about leftovers that really got me to make drastic changes to how I spend my time.

Listen to the podcast and take a peek at all of our favorite apartment marketing ideas and resident events for July! You can also preview our favorite ideas for creative resident renewals and resident appreciation gifts. Check out the latest apartment leasing tips and our suggestions on how to batch social media for apartments.

As a busy apartment manager, it can be really difficult to consistently come up with fun things to post about on social media that both drive engagement and traffic. Categories and themes are gonna be your easiest way to keep consistent content flowing on your apartment’s social feed. So let’s dig into content that works for driving traffic (marketing), reselling your community (resident retention) and then keeping things social media-friendly! After all, social should be fun!

Sprout worked with the WC Smith team to craft a custom brand design and message for all three apartment buildings under a master brand - The Collective. Today, we want to share our collective road to success! See what we did there - we love a good play on words. Make sure to download our free guide to successful apartment branding.

Think of testimonials for your apartment community like an insurance policy on your marketing initiatives. They provide a guarantee through the “testimony” of others that who you say you are is who you really are. This powerful social proof reduces the risk of making the wrong buying decision for your prospects. And studies show that what others say about you can be 10 times more powerful and persuasive than what you say about yourself.

This event adds so much value to your residents and your prospects that you’ll want to continue to host this throughout the year - and you can! By changing up the contents and designs, this “guess how many” game can fit into any season, holiday, or goal for your apartment community.