#68 - Apartment Ideas & Resident Events for July
Being an efficient property manager doesn’t mean you need to do it all yourself. In fact, to be your most productive self, the key is finding ways to cut corners so you can do less to get the same or better result. Things like brainstorming ideas, designing what you need, and figuring out what to say or do to promote it - can take hours away from the precious time you have. Why not skip all of that, and find a tool that can get you 90% of the way there so all you have to do is add your finishing touches. It’s like on Real Housewives when the “host” pretends to stress over a party Bravo obviously planned….so basically you’re a Housewife and Sprout is Bravo. Anyway, I digress.
In this week’s podcast, I’m sharing a glimpse of the July Monthly Marketing Magazine that rounds up the top resident event, retention, marketing, and social media ideas for July. My team puts it together, so property managers like you don’t have to. We’ve got you covered with everything you need to bring these ideas to life at your apartment community. If it were me, I would use all that extra time watching more Real Housewives…kidding…but am I?
So I’ll stop blabbing on, and we’ll jump into a quick preview.
Check out this sneak peek of Sprout Marketing’s favorite July resident events and marketing ideas from our SproutMonthly: The Apartment Marketing Magazine. Inside our monthly magazine, you’ll find…
Tips and tricks to have easier renewal conversations when rents are increasing
12 July resident event ideas that are easy and creative
Resident gift ideas for every lifestyle
How to prioritize your leads with saved reply templates
Best places to outreach market your apartment this summer
How to batch social media content with new Instagram template videos
FREE APARTMENT IDEAS
Join Sprout’s free membership to get access to:
🌟 Preview the Sprout Monthly Marketing Magazine
🌟 Planning Calendar with Social Media Checklist
🌟 Canva-Compatible Designs
🌟 Top 3 Planning Tools
🌟 Resident Appreciation Flyers
🌟 Social Media Caption Templates + Digital Graphic
🌟 8 Leasing Tips E-Book
Join our free membership today and access all of the goodies - click here!
>>> PREVIEW THE JULY ISSUE OF SPROUTMONTHLY
JULY RESIDENT EVENTS
SUNDAE FUNDAY
July is National Ice Cream Month! What's a better way to celebrate than by enjoying this cool treat? Set up the cutest sundae bar with all the fixings for your residents to build their own masterpiece.
Bring it to life with…
• Wooden Board
• Wooden Risers
• Ice Cream Garland
• Yellow Bags
• Ice Cream Cups
• Ice Cream & Toppings
*Amazon affiliate links included
UNDER THE SEA PARTY
Jaw ready for this? Host an under-the-sea party with some jawsome treats for all ages with an ocean documentary in the background.
Bring it to life with…
• Ocean Table Cloth
• Balloons
• Fishing Net Decor
• Table Risers
• Decorative Shells
• Glass Cylinder Vase Set
• Water Beads
• Shark Toys
• Plastic Cups
• Cellophane Bags
• Goldfish
• Shark Gummies
• Pirate's Booty
• Magnetic Board
*Amazon affiliate links included
DOG DAYS OF SUMMER
July is the official start of the dog days of summer. Host the ultimate yappy hour with all the fun treats, drinks, and toys pets will love.
Bring it to life with…
• Woof Balloons
• Blue Table Cloth
• Fence Pot With Flowers
• Shadow Box
• Small Cups
• Barkcuterie Board
• Milk Bones
• Dog Pops
• Dog Toys
• Pet Water Sprinkler
*Amazon affiliate links included
PLUS, A FEW OTHER RESIDENT EVENT IDEAS YOU’LL LOVE
Bring some fun to your July resident event calendar with events that take something simple and put a spin on it.
Mix & Mingle: Add some desert decor and a banging playlist to your happy hour, and now it’s Sunchella.
Happy Hour: Have lots of local craft beers out to try and you can create your own mini-festival.
Pool Party: Encourage everyone to dress in their superhero best. Like Captain America says…I could do this all day.
Join our free membership today and access our favorite flyers and resources - click here!
RESIDENT RENEWAL GIFTS & TIPS
Renewal conversations are never easy, but this year major rent increases pose an extra challenge to onsite professionals. According to the latest reports in June 2022, rent growth is accelerating and is up 15.3% year-over-year from 2021. That puts you in a tough spot because you’re on the front lines to have these conversations with upset residents.
In Sprout’s July edition of our monthly apartment marketing magazine, we give you the tools you need to make that conversation easier:
5 Talking Points for your Renewal Conversation
Customizable Cost of Moving Worksheet
7 Creative Ideas To Prompt Your Renewal Conversations
RESIDENT APPRECIATION IDEAS
My love language is gift-giving, and I know I’m not alone! It’s not about how much you spend, but how meaningful it is to the person you are giving it to. It shows that you actually listen when they speak, which these days are extremely rare.
For July, the Sprout team paired some of our member’s favorite designs with small gifts for every lifestyle. Sidebar, went to Target to get a cute thank you card…and it cost $17…that’s more than the actual gift. We are living in crazy times. These easy printables can replace the crazy expensive thank you cards, and you can just write a nice note on the back.
Here are some of our favorites:
Dog Lover: Pup Clow Dog Toy
Foodie: Spice Kit
Wine Lover: Wine Tumbler
Plant Parent: Succulent Box
Join FREE and get the full list for every lifestyle!
*Amazon affiliate links included
APARTMENT LEASIng TIPS
Property managers like you are so busy trying to chase our online leads, that it’s easy to neglect the people that are right in front of you.
You’re chasing in-person leads, phone leads, social media leads, ILS leads, and the list continues. It’s A LOT, so I’ve put together some tips on how to prioritize your leads to get the maximum result.
For example, how do you juggle an in-person lead when you have someone on the phone? That’s where we come in, we give you the tips and scripts you need on-hand to easily move between them.
Join our free membership today and access our favorite flyers and resources - click here!
JULY MARKETING IDEAS FOR APARTMENTS
July is the perfect time to hit the streets to outreach market for your apartment community. Especially after the two years we’ve had, people are out and about and ready to have some sort of human connection.
So, find an affordable treat and start making some moves. We’ve pulled together a list of our favorite places to go outreach marketing this summer, along with the perfect design and treat to go with it.
Marketing is all about getting someone to stop and stare…yes like the song. You want to get creative in not only where you visit, but your message.
BATCHING SOCIAL MEDIA CONTENT for Apartments
Social Media doesn’t have to be a black hole when it comes to your time. In our last podcast, we broke down a few of our favorite social media posts for apartments. This time around, we are giving you tips to craft content in batches so you can get quality content easily long term.
Trust me, I do Sprout’s social media pages. I know how long this takes if you do everything on-the-fly. Batching content is what SAVES me, so I can have my own work-life balance. That’s why I’ve rounded up the tips to share with you, so you can have that too.
If you still decide to do it all on-the-fly… like the iconic Tyra Banks meme says: “We were rooting for you. We were all rooting for you.”
Plus, we shared some brand-new Instagram video templates that you can easily customize within Instagram. This way you can do a fun video to a trending original sound and gain some exposure.
Want to customize one? Try out our Hey Instagram Video Template.
Sprout Members get links to all of the ones featured in the July Marketing Magazine, so now’s a great time to become a Sprout Member.
That’s the tea on the top July resident event and apartment marketing ideas. I’m so honored that y’all are even reading and enjoying the podcast, and I hope to continue to be your mentor for all things creative in the apartment industry. Stay tuned for another great episode coming soon, and really…join Sprout’s free membership. You have nothing to lose and everything to gain!
Join our free membership today and access our favorite flyers and resources - click here!