This December 2025 guide is packed with practical, high-impact support for property managers, onsite teams, and anyone working in property management during the busiest season of the year. From simple leasing follow-up strategies to boost apartment marketing, to ready-to-use outreach marketing ideas that warm up winter traffic, this blog shows how small, consistent actions create real results. You'll learn quick ways to improve resident retention, strengthen team morale, streamline social media marketing, and elevate communication with easy, ready-made property management resources inside the Spark Resource Kit. Perfect for onsite teams at apartment communities who want lighter workloads, better renewal outcomes, and a calmer transition into January. This blog also includes a personal reflection from Barbara, encouraging managers to reconnect with joy, identity, and purpose during a demanding season. It’s a supportive, strategic, and heartfelt resource built for the people who make communities thrive.

Looking for an easy, low-cost way to boost your apartment community’s referral program? Set up a pet-friendly referral station in your leasing office or clubhouse! This simple idea combines resident referral marketing with pet-friendly apartment amenities—offering treats for both residents and their furry friends. Add customizable referral flyers, dog treats, water bowls, and light refreshments to keep resident referrals top of mind without extra effort. Small actions like this help increase apartment lease referrals while building stronger community connections.

Let's transform the way we approach renewals and make each conversation a positive and enriching experience.

If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement.

On this episode of Marketing Home, Marketing You we're diving into the power of a three-day reset. Making small changes over a three-day period can truly transform our lives and make us feel like a different person.

We've identified three often underestimated areas that can empower property managers to maintain their joy, even in the face of challenging circumstances. These keys revolve around effectively managing your morning, attention, and energy.

Today I’m sharing five skills that have been the secret sauce, or an invaluable aid, in helping my marketing career and creating my multifamily marketing business. Whether you’re an apartment marketing director, aspiring marketing director, or entrepreneur, these are five skills that every career can benefit from.

Easy apartment gift ideas for fall. On a tight budget? No problem! Several of these gifts come in under $3.00 each! Make your residents smile this month with these ideas.

If you are a property manager looking for resident event ideas, we have you covered with 7 resident events for December 2020. There is something for all apartment communities no matter the budget or the time constraints. This is the time to up your resident engagement and these easy events make the best memories for your residents at your apartment community.