This December 2025 guide is packed with practical, high-impact support for property managers, onsite teams, and anyone working in property management during the busiest season of the year. From simple leasing follow-up strategies to boost apartment marketing, to ready-to-use outreach marketing ideas that warm up winter traffic, this blog shows how small, consistent actions create real results. You'll learn quick ways to improve resident retention, strengthen team morale, streamline social media marketing, and elevate communication with easy, ready-made property management resources inside the Spark Resource Kit. Perfect for onsite teams at apartment communities who want lighter workloads, better renewal outcomes, and a calmer transition into January. This blog also includes a personal reflection from Barbara, encouraging managers to reconnect with joy, identity, and purpose during a demanding season. It’s a supportive, strategic, and heartfelt resource built for the people who make communities thrive.

Your leasing office may be open but are you really ready for business? You might think, well, that doesn't even make sense. If our leasing office is open, obviously, we are ready for business. But is that really true? Are we ready like it's showtime every time? 

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

Teachers work seriously hard for the money and I LOVE giving back to them. I’m talking about pairing goodies that give back to teachers and at the same time, attract these hard working professionals to your community. So, let’s think about how you can market to teachers, school districts, and faculty staff.

Q: “Barbara, I've attended several courses that you presented. I have a question for you. With competition being so fierce, do you have any quick tips on best practices when it comes to marketing? Best, Sarah from Indiana."

Outreach is NOT walking in somewhere and leaving flyers. This is about building relationships and being a force to be reckoned with. It's not just what's in it for us as the apartment community, but what's in it for this potential business if they partner with us, And that's what a win-win partnership is about.