#60 - Summer Resident Events for Your Apartment Community
SUMMER APARTMENT EVENT IDEAS FEATURED IN THIS BLOG:
Float Your Cares Away
Watch Parties- Hello, Shark Week
Summer Bucket List
Coffee on Us
Beach-Themed Scavenger Hunt
Chalk It Up Event
Summer Balcony Decor Contest
Popsicles To-Go
Donuts To-Go
Candy Three Ways
Build Your Own Ice Cream Sandwich
Rosé To-Go
Build Your Own Banana Split
Easily bring them to life with a Multifamily Marketing Membership.
SCROLL DOWN to see details on all of our favorite summer resident event ideas for your apartment community!
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Mega List of 50 Resident Event Ideas
The Sprout Calendar featuring Creative Holidays
Our Must-Have Social Media Checklist
1 Caption Template + Digital Graphic for your Social Feed
Popcorn Resident Appreciation Printable
Leasing Tips Printable
“Float Your Cares away” Resident Event
DRINK FLOAT OR POOL FLOATS TO-GO
Help your residents float their cares away with fun inflatable drink floats or full-size pool floats.
BRING IT TO LIFE
Sprout Members: Download your float graphics to include with your float gifts.
Purchase your floats of choice.
Hand them out to residents to remind them that your community is paradise.
Additional Ideas:
Have pool floats out for your residents as a little summer perk. Hauling your own pool float from a third-story unit half a mile away from the pool can be a pain. Save them the hassle.
Fill your pool with fun pool floats: fruit shapes, donuts with sprinkles, margarita shaped… Why? Pool floats scream FUN!
watch parties
Shark Week: July 11 - July 18
Watch Parties are great opportunities for in-person parties or virtual events. Poll residents ahead of time to find out what they’d like to watch together.
In-Person:
Club House Watch Party - All Day or Specific Day
Have snacks and drinks available
Virtual via Social Media:
Share what show you are currently watching on social media and ask residents to comment their reactions in the comments, too
Popular Watch Parties: Netflix Show Binges, Summer Movies, Shark Week Shows, 80s Movie Night, The Bachelor or Bachelorette
MICRO-EVENTS Your Residents will Love
Summer Bucket List Resident Event
How can you ensure you don’t miss a thing and make the most of your summer? A summer bucket list is a great start! Encourage your residents to make a summer bucket list so they, too, can have the best summer yet.
DO IT NOW IN A FEW EASY STEPS:
Sprout Members: Download our done-for-you “Summer Bucket List” Instagram Stories Video or create your own list on Instagram.
Post the video to Instagram Stories and encourage followers to share what’s on their summer bucket list or play along and use yours.
Benefits for you:
IG engagement with Reels boosts your social media accounts and gets you more exposure. That means more potential residents are seeing your posts, which means more opportunities to lease!
Benefits for your residents:
These summer activity suggestions are useful and exactly what social media enrichment is all about.
This micro-event is all about engagement!
PRO TIP: Create a hashtag for your summer bucket challenge so later you can search & share all of your residents’ responses. Example: #ParkWestSummerBucketList
Watch how our done-for-you Instagram Videos play
Sprout Members: Simply download them and then upload them to your Instagram Stories and Reels.
Not a member? Sign up HERE or check out our free trial HERE.
Coffee On Us Resident Event
If you follow us on Instagram, you know this one has a special place in our hearts. We hope you’ve had a coffee on Sprout!
DO IT NOW IN A FEW EASY STEPS:
Members: Log in and download our done-for-you “Enjoy your coffee on us” Instagram Stories Video or create your own.
Decide how you’re going to provide them coffee. A few options:
Highlight your free resident coffee bar.
Get a bunch of gift cards in small amounts to the local coffee shop.
Purchase a gift card through Starbucks (we recommend doing a smaller initial amount and adding to it later so no one uses the whole thing).
Enter your own email address as the recipient. Open the email and select “Redeem my eGift now.”
Take a screenshot and crop to include the barcode only.
Copy and paste the barcode in your Instagram Story.
They can scan the barcode at the store the same as they would a gift card.
Post a video to Instagram Stories and overlay your text with how they get their free coffee. Make sure they know it’s first come, first served until it runs out!
VIRTUAL EVENTS
Beach-Themed Scavenger Hunt
Another EASY event! Host this one completely on social media. Use a beach-themed post and a list of beach items to invite your residents to participate in a scavenger hunt.
Things to include:
Beach towel
Pool toy
Flip flops
Sunglasses
Feather
Seashells
CHALK IT UP Resident Event
Outdoor events are still the safest events and we love this summertime event for the kiddos!
DO IT NOW IN A FEW EASY STEPS:
Order sidewalk chalk or pick it up at your closest store. Place it all in a cute bucket or do little to-go kits and place it outside the leasing office.
Members: Download our design to spread the word - Search “Chalk.” Bonus points for snapping pics and sharing the artwork on your social media pages.
Alternative: Chalk Contest
Either have your residents take pictures of their artwork and tag the community or have them write their apartment number next to their drawing and you take and post the pics.
Post all the entries on social media for the community to vote on a winner (the one with the most likes, etc wins).
Announce the winner and send them a prize!
🎉Huge shout-out to #sprouter, Benjamin Lofts, for doing such a great job with this event! We can’t get enough of these resident photos!
SuMMER Balcony Decor Contest
Want to see your balconies flourishing with living plants, seasonal decor and outdoor furniture? Host a summer balcony contest!
bring it to life:
Members: Customize and send out the contest and post about it ALL over your social media with the graphics we’ve provided below.
Make sure your submission deadline is clear and you remember to share the entry pics and announce the winners!
Get our Balcony Party Digital Graphics HERE.
Resident events: BUDGET-FRIENDLY Edition
Popsicles to-go
Popsicles are a budget-friendly way to give your residents a treat and to show appreciation (hello, renewals!) Here are a few easy ideas to use popsicles at your community this Summer.
“Pop” up at the pool and pass out pops for a cool treat
Have them at the office to pick up when they pay for rent
Store some in the clubhouse freezer and invite residents to help themselves
Stock the freezer in your model with popsicles and offer them to prospects when you tour
DONUTS To-Go Resident Event
Yes, please! The donut industry is booming and we are here to try all the new flavors (as well as the classics… and even the ones we don’t really like). National Donut Day is June 4, but this event is a hit any day of the month.
do it in 1-2-3
Members: Log in and customize one of our Donut designs and place it in all of your public areas.
Post about it on social media with the digital graphic and build some hype before and on the day of the event.
Pick up some donuts on your way to work. If you have a larger budget, spring for a local doughnut shop. Set up a table and cute spread.
Candy: 3 Ways Resident Event
Candy is an easy and budget-friendly theme you can use all summer long. We have three options for you to choose from.
CANDY BAR
Provide pre-packaged candies and allow residents to grab one or build their candy bag of treats.
BAG OF TREATS
Put together cute bags of treats that residents can pick up and enjoy on their own time!
GUESS HOW MANY
A Sprout-favorite! Fill up a jar, ask residents to guess how many, and announce a winner!
>>> Get our MEGA LIST OF RESIDENT EVENT IDEAS and more freebies here!
Luxury events
Build your Own Ice Cream Sandwich
Bring it to life
Send out invites for your event and post about it on social media
Purchase:
a few containers of different flavored ice cream
ice cream scoopers, bowls, napkins and spoons
few packages of fresh-baked cookies
all the toppings (sprinkles, fruit, candy and cereal are great options)
Optional: Go the EASY route with pre-packaged ice cream sandwiches that residents can pick up and enjoy.
Take photos on the day of the event to publish on social media
Rosé To-Go Resident Event
Summer’s favorite beverage… Rosé!
DO IT NOW IN 1-2-3:
If you are going to do a Rosé to-go party, you gotta do it right. On your next trip to the store, pick up Rosé... lots of it :) Make sure to pick up some juice or seltzer for those who don’t drink wine!
Members: Download your designs from our “Rosé All Day” Daily Dose and use them to invite your residents to the office for a little refresh!
Post about it on social, too!
Banana Split Bar Resident Event
This old-fashioned treat is the perfect splurge to kick off summer and give your residents something to smile about.
BRING IT TO LIFE
Prior to the event:
Post the printed invitation around the community.
Purchase banana split ingredients:
Banana boats
Bananas
Ice cream
ALL THE TOPPINGS!
Don’t forget to post the digital version of your invitation - email it to your residents and post it on your social platforms.
The day before, or day of:
Post to remind the residents of the event!
Pro Tips at the event:
Help your residents serve their sweet treats if needed - It may get a little messy! Don’t forget to take tons of pictures. These are fantastic for social media! Post them after the event to encourage better attendance for your next event.
(Sneak some deliciousness for yourself, too. 😉)
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