The MultiFamily Mix Podcast with Barbara Savona

& The Sprout Idea Blog

Most Popular Podcast Episodes & Blogs

Podcast, Property Management Tips, Leasing Tips Barbara Savona Podcast, Property Management Tips, Leasing Tips Barbara Savona

Hard-to-Lease Floorplans: A Smarter Leasing Strategy for Property Managers

Hard-to-lease floorplans don’t sit vacant because they’re bad units — they sit because they’re being marketed to the wrong renter. In this blog, we break down how property managers and onsite teams can reframe challenging apartment floorplans by focusing on lifestyle fit instead of price drops or concessions. From low-light apartments and high-traffic units to smaller or unconventional layouts, you’ll learn practical apartment marketing strategies that turn perceived drawbacks into clear benefits. This guide shares repeatable leasing tactics, outreach ideas, and social media marketing tips designed to help leasing agents attract the right prospects, improve lease-ups, and reduce vacancy time using smarter, more intentional property management marketing.

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The Multifamily Mix Podcast

Hosted by Barbara Savona, Sprout CEO

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January Spark was created to help you stop reacting and start the year prepared. Inside this month’s Spark, you get marketing designs for hard to lease units, a smarter way to start renewal conversations, 12 low lift event ideas, appreciation