#07 - BONUS EPISODE: Lauren & Barbara BTS & What to Say When Outreach Marketing

marketing home marketing you outreach marketing for apartment communities

There are a lot of reasons that Outreach Marketing can be scary and one of the biggest reasons is figuring out what to say at the businesses you visit. You’ve worked up the courage to go, now what?

A lot of times we have the best intentions but then when it comes to actually starting the conversation, we somehow seem to resort back to our awkward middle school selves when our crush finally talked to us. More “uh’s” and “um’s” seem to come out rather than actual words and our body language reads more like “help me, I’m stuck in a train wreck and can’t get off!” Rather than “Hi, I’m a normal person who knows how to hold an engaging conversation.”

This overwhelming feeling is exactly what this episode of Marketing Home, Marketing You is covering and to make things even better, my BFF and business partner Lauren Emmot is joining me!

Here’s a few things you can look forward to during this episode (along with lots of giggling):

Why having a good understanding of your target market and who you’re visiting is key.
Sounds like a total ‘duh’ moment right? Well, you’d think. But what happens often is that we go in with a super broad (and poorly prepared opening line) that means nothing to the recipient. We gotta step it up! Know better, do better!

Understand how your body language, tone of voice, delivery are impacting the mood of the visit.
Not to freak you out, but everything matters. No seriously, don’t stress about it, though. Your personality will get you in the door so just be the warm, inviting, and sincere you that we know you can be!

Why the ‘normal’ approach to outreach marketing is failing.
If it ain’t broke don’t fix it. Except in this case where the normal cycle of outreach marketing is very broke and needs ALL the fixing. Never fear, the outreach marketing mechanic is here!

How outreach marketing can be FUN and high quality at the same time.
Yeah, that’s right. I said it. Outreach can be fun AND actually work and help you meet your goals. Marketing is fun peeps, I promise!

Scripts and step-by-step breakdowns of how to lead the conversation when you go into different locations. (Schools, banks, insurance agencies, police departments, fire departments, etc.)
Not a Hemingway when it comes to words? Don’t worry friend, I’m spilling all my secrets to conversation.

How to deal with those… not so happy outreach marketing encounters.
Not everyone will be a positive Polly. You’re bound to meet some negative Nellies out there but don’t let them get you down!
The big secret that’s going to help you take your outreach marketing to the next level.
Your job isn’t over as soon as you drop those flyers and goodies and walk out the door. Noooo siree! That’s when you’re just getting rolling! This next step is what is going to separate you from your competitors and help you see your efforts paying off BIG TIME.
PLUS: A BONUS PRO TIP!
We’re giving you a secret that we use in our outreach marketing that has completely changed the game for us, so that you can apply it and see the same results we are.

If you didn’t have the confidence to be effective at outreach marketing before this podcast episode, you will afterwards! It can be scary, there’s no doubt about it, but that doesn’t mean you can’t be the outreach marketing MVP for your real estate property or apartment community.