Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in building a strong community reputation and ensuring long-term resident loyalty.

Dive into multifamily magic with Barbara Savona as she unveils 12 summer-themed resident events, from pool side to chalk art contests, designed to elevate community engagement and satisfaction all summer long. Tune in to "Multifamily Mix" for innovative ideas and expert insights every Tuesday!

In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-Certificate of Occupancy lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actionable strategies, multifamily marketers can revitalize lease-up efforts and drive success in competitive markets. Explore Janet's expertise and unlock the secrets to lease-up success.

Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from lease-up to full-up!

This is your go-to guide for boosting resident attendance and engagement at your apartment community. With 17 actionable strategies, we're here to ensure your events are effective, easy, and fun.From personalized invites to creative signage, we talk about the tools you need to spread the word, create excitement, and encourage residents to show up to your events. Involve residents in the event planning, offer special perks when they register to attend, and partner with local businesses to build out an event that is well attended and anticipated.

Barbara gets pro insights from Kindle Baumgarten, a regional marketing coordinator, on navigating multiple multifamily lease ups. Learn actionable strategies for bridging developers and operations teams, crafting compelling narratives, and sustaining momentum beyond lease up for lasting success in apartment marketing and branding.

Barbara chats with Chris Arnold, co-founder of Authentic, to talk about the importance of starting marketing efforts early in order to tackle the lease up timeline effectively. This conversation covers everything from ground breaking to full occupancy, emphasizing the importance of marketing partnerships, and having a well prepared leasing team.

The Multifamily Social Media Summit was the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa. Come with Marci and me on our adventure in this vlog-style event coverage.

This week we are mixing things up extra and coming to you from a multifamily social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events for your apartment communiies!

Sunny days are here and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite summer taglines and outreach marketing pairings that multifamily prospects will remember.

We've rounded up some of our favorite gifts for a variety of lifestyles (pet-friendly, fitness, foodie, etc) that can be used for welcomes, renewals, apologies, or appreciation efforts. These gifts are all under $25, and some are even less than $5. We tried to find a good mix of gifts that could work for any community!

In the fast-paced world of multifamily housing, the role of mentorship cannot be overstated. We’re taking a close look at the Multifamily Mentor Matchmaking group through an insightful conversation with founder, Tara Samuels and active members Joe and Joseph.

We’ve combined some of our EASIEST and favorite resident events to make life easier for you as a busy property manager! Some you can do right from your desk on ZERO budget. Let us know which ones are your favorites.

A distilled guide to solve your social media struggles and to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.

March into sustainability and community spirit with our multifamily housing events! From the glitz of The Academy Awards watch party to eco-friendly gatherings like the All Green Everything Party, discover 12 unique ways to connect and engage with residents. Perfect for apartment marketing, property management professionals, and resident retention strategies. These are easy, budget-friendly ways to make a lasting impression on your residents and increase retention.

Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant. 

Innovative resident events, a positive team environment, and proactive leadership are more than just strategies; they are essential components in building vibrant, thriving communities. Listen as our guest speakers, Tamanaca Gruppi and Lisa Black, give us a masterclass in turning everyday management into an opportunity for building vibrant communities.

Let’s delve into February's issue, packed with 12 fun and budget-friendly resident event ideas for your multifamily community.

This week we are providing insights on how and why to incorporate grassroots into your marking efforts. 

February 2024 may as well be resident appreciation month. Love is in the air, and it’s time to remind your residents why they fell in love with your apartment community. We’re sharing our top resident event ideas for February that we know will do the trick and sharing our apartment marketing hacks to create photo-worthy multifamily events. Photos and documentation of your residents having a great time at your events equal a better apartment online reputation.