Fitness Marketing for Your Apartment Community
Maximizing Your Apartment Community’s Health-Centric Lifestyle
Just scroll through your Facebook or Instagram feed, and you’ll see friends hitting CrossFit, crushing a HIIT class, dancing it out on the Zumba floor, or logging miles on the treadmill. After all, “strong is the new skinny” (Pinterest says so!).
So, how can your apartment community tap into this health-focused lifestyle to attract and engage residents?
Here’s where to start:
Think beyond gyms. Partner with local diabetes centers, doctors’ offices, weight loss programs, or meal prep services like MyFitFood. These connections show your community is invested in wellness beyond just workouts.
Highlight small wins. Calculate the calories burned when residents take the stairs in second- or third-floor units, or walk to nearby amenities. Then translate that into weekly, monthly, or even yearly impact—fun facts your marketing can share!
Show off your location. What’s your walk score or bike score? How close are parks, walking trails, or farmers’ markets? These perks make a lifestyle choice feel effortless.
Stage a wellness-focused space. Create a mini model or corner in your leasing office or model unit with a yoga mat, weights, water bottle, or even a smoothie station. Seeing health in action makes the lifestyle tangible.
Promote it everywhere. Make sure your wellness messaging appears across your website, social media, blog posts, and ads. Share fun posts like “Stair Challenge: How many calories can you burn on your way to the mailbox?” or “Your 5-minute at-home workout with our scenic trails.”
Why it matters:
Residents are increasingly choosing communities that support the way they live. By marketing a health-conscious lifestyle, you’re showing potential and current residents that your community isn’t just a place to live—it’s a place to thrive.
HEALTH-CENTRIC OUTREACH
If you want to attract active lifestyle prospects—runners, gym-goers, yoga enthusiasts, or wellness-minded residents—your marketing needs to speak their language. Create Fitness-themed collateral with a Sprout Membership. Then:
Take water bottles, apples, granola bars, and other healthy treats on outreach marketing trips.
Take “Health Passes” on outreach trips. Invite prospects to come work out at your place for a week to try out a new lifestyle. Working out at the community can save them from buying a pricey gym membership.
Offer heart-smart move-in gifts: gym bags full of healthy essentials (yoga mats, workout music, healthy snacks, fitness DVDs and more)!
Advertise how walkable your neighborhood is with your WalkScore number.
SPROUT MEMBERS: We have everything you need for Fitness Marketing in one full-circle campaign!
While being fit might just be a trend for some, it’s a lifestyle for many. It also happens to be at the top of everyone's New Year's resolutions.
OUTREACH: Healthy living is easy at...
REFER: Refer your fitness buddies
RENEW: Renew your healthy living
EVENTS: Boot Camps, Fitness Event Lists, Yoga Classes, Smoothies & Shake events, and more.
SOCIAL MEDIA: Use our Sprout Lifestyle Stock Photos to promote an active lifestyle on your social pages and website.
FITNESS REFERRAL
Workout partners make the best neighbors! Remind your residents to refer their friends! A few of our favorite fitness-themed referrals:
1. Stronger Together
"Good neighbors, like good workouts, are better together—refer a friend today!"
2. Flex Your Friends
"Flex your network—bring a friend to [Community Name] and everyone wins!"
3. Run It Back
"Run it back with a friend—make [Community Name] even stronger!"
4. Lift Each Other Up
"Lift your neighbors—refer a friend and strengthen your community!"
Offer your residents flavored water and healthy snacks next to a referral sign or host “bring a friend” referral events like this one. >>>
Sprout Members: Grab your Fitness-themed Referrals! We've made it easy to customize, print, and go! Remember, you can also post your referral notice on your website or social media pages. Need help? Reach out to the Hello Sprout team at hello@watchyourbusinesssprout.com.
FIT RENEWAL
Here it goes: nobody wants to come home to a renewal notice in their door (especially if there is a rent increase)! Remind your residents to continue their healthy living at your community!
Our renewal designs and creative campaigns help to open the renewal conversations in the most successful way possible–In Person! This is a small change that we guarantee will yield enormous results. Try:
1. “Step Up to Stay”
Concept: Encourage residents to “step up” their lease renewal just like they step up in their workouts.
Execution: Drop off a small gift like pedometers, resistance bands, or a yoga mat with a note:
"Step up to stay and keep the momentum going—your home, your workout, your community!"
2. “HIIT Your Renewal Goals”
Concept: Use goal-setting language familiar from fitness routines.
Execution: Create a small “fitness challenge kit” (mini dumbbells, water bottle, workout tracker) and attach a card:
"Your renewal goal is just a step away! Keep crushing it in the community you love."
3. “Renew & Refuel”
Concept: A lighthearted, nutrition-meets-fitness angle.
Execution: Send a mini “refuel kit” with protein bites or smoothie mix and a flyer:
"Fuel your life where it matters most—renew your lease and keep thriving at [Community Name]!"
FITNESS EVENTS
Organize fitness classes or promote classes in the neighborhood.
Host a Weight Watchers meeting.
Pair up residents who want to walk in the neighborhood. It makes the walk go faster, plus there’s safety in numbers.
Encourage residents to get a dog. Research shows that dog owners walk more often, for longer, and at a faster pace than non-dog owners.
Help your residents get fit. Offer rent discounts to personal trainers in exchange for training residents at discounted rates.
Host nutrition classes for your residents. Many people don’t understand how to eat well on a budget.
Better nutrition can lead to a healthier weight for many. Host a Biggest Loser contest at your community. There is power in numbers!
