#31- SIX Easy Resident Events Plus Your August Apartment Marketing Plan
Feel like you’ve been on a Coronacoaster? Feeling fatigued with little inspiration for marketing? I get it.
Our goal is to get back to create meaningful MOMENTS for our residents and prospects. We have a huge impact in the lives of our residents. So let’s put a little extra effort to make life special for our residents.
Check out this video for EASY ideas to make moments in life special.
6 Easy grab and go events for Your Apartment community that make life special
Infuse memorable moments into these events that promote social distance, but still keep everyone feeling connected!
AUGUST 2 - NATIONAL COLORING BOOK DAY
Host a virtual coloring contest, or take it up a notch and provide coloring pages with a little pack of crayons that residents can pick up. Invite them to color the pages and post them on social. Don’t forget to create a unique hashtag!
#[apartment]coronacoloringcontest
AUGUST 2 - NATIONAL ICE CREAM SANDWICH DAY
Buy in bulk. They are individually packaged and easy to provide at the office in a cooler for residents to pick up!
AUGUST 3 - NATIONAL WATERMELON DAY
Who doesn’t love watermelon! You could also do watermelon FLAVORED things. Jolly Ranchers, Capri Suns, and sparkling waters are great options to have for residents.
AUGUST 4 - NATIONAL CHOCOLATE CHIP COOKIE DAY
Have individually wrapped packages ready for pickup!
AUGUST 10 - S'MORES DAY
Tie this in with a referral incentive! “We want s’more residents like you!” Include referral info on a flyer with a pack of s’more supplies.
Or simply have as a grab-and-go where residents can pick up goodie bags of s’more ingredients to enjoy at home.
AUGUST 31 - NATIONAL TRAIL MIX DAY
Easy! Buy trail mix prepackaged and in bulk. Announce on social media that snacks are available for pick up .
Engagement posts:
People are getting back to basics and enjoying things they didn’t always have time for. Lean in to that!
August 9: Book Lover’s Day
Click image to download and post to your feed.
Get your caption:
When we've got time, we love curling up with a good book. Today is the perfect day to do that! It's Book Lovers Day, so what's on your reading list this summer? Let us know in the comments what book you've loved so that others can put it on their list too! We've been loving _______ by ______ (title and author).#booklover #books #knowledgeispower
August 24: International Dog Day
Note: Encourage residents to show a little extra love to their dogs today. You can mention a pet amenity or create connections by inviting residents to share the story of how they found or got their dog.
>>Want 40+ done-for-you graphics and captions like this every month? Learn about Simply Social.
HIghlight Apartment Community Features!
Promote amenities
August 13 - Prosecco Day
Note: Highlight your community lifestyle by weaving in mentions of your amenities without it feeling sale-sy. People are spending more time at home now, so you want them to know they’ll enjoy life at your community. Where is the best place to enjoy a cold glass of Prosecco? Probably on your patios!
August 15 - Relaxation Day
Where do you relax? This is another great opportunity to highlight a relaxing lifestyle at your community.
Promote the Neighborhood
August is Romance Awareness Month and the Last Weeks of Summer. Tag neighborhood businesses to visit, restaurants for takeout or local spots to hangout.
BONUS: Cross promote & Outreach in One:
August is Golf Month. Promote a local golf club (especially if they are preferred employers). I’d follow it up with a phone call:
“Hey! We know it’s Golf Month and I wanted to know if you have any specials or promos going on? We’d love to promote your club at our community and want to pass on those specials to our residents. Can I send you some information about our community in case any of your employees or patrons may be interested? Maybe you could set it out in your lobby.”
Ask for referrals
August 1 - National Girlfriends Day
People miss their friends, their family. This is a great opportunity to not only remind residents about referral bonuses by asking them to tag the ladies in their life, but to create connections.
Create moments with new residents
Click image to download and post to your feed.
Welcome post:
A warm _______ Apartments welcome to all of our new residents that are joining our community this month! Our team is beyond excited to have you here and we look forward to getting to know you better and making plenty of memories! After all, this is your home now! ❤️️#welcomenewresidents #[apartmentname]newresidents #welcomesummer
Post this to welcome all new residents this month, but take it a step further!
Create a welcome home gift with peppermint patties, a mint plant, or a box of peppermint tea!
We remember time in moments - little snapshots of life. When our residents look back on their life over the last few months, what can we add as a bright spot for them? Take a little extra personal interest and make an impact.
Instagram stories - a new way to engage
People are tied to their phones, more than ever it seems! Engage with residents through Instagram stories with interactive activities like a maze or “stay at home” bingo! Sprout members: Head to the social plan page to download a bunch today!
YOu have the power to make an impact
We can truly have an impact on our residents, so take some time this month to make special moments in their lives.
There is more joy in giving than receiving!
Share in the joy and make your residents feel loved and appreciated this month.