11 Ways to Incorporate Coffee Into Your Apartment Marketing & Retention Strategy
September 29th is National Coffee Day - But You can incorporate coffee into your marketing & Retention All year long.
Stats show that over 50% of Americans over 18 years of age drink coffee every day. This represents over 150 million daily drinkers.
11 ways to use a coffee-theme in your Marketing & retention
Engagement post on your facebook or instagram
Caption Idea: Are you a one-cup, six-cup, or the limit does not exist person? We love exploring all the different ways to brew coffee from pour-over to french press, and even cold brew! How about you? What's your brew of choice? Tag us in your home brews, and we will share on stories! PS: Don't our upgraded kitchens, cozy living areas, and private patios make it all better, though? (adjust amenities as needed)
#coffeeday #coffeeoclock #coffee #alldayeveryday
2. A cross-promotion social post to highlight a local business
This is a win-win. You highlight a neighborhood business that more than likely needs the extra traffic, and you are highlighting a hot spot in your neighborhood to showcase all that your community has to offer.
Caption Idea: Where do you like to get your cup of happy? Our favorite spot is _________ (insert local coffee shop & tag them) which is only a ______ minute walk from our community. They have the best _________ (drink) and we might be a little obsessed with __________ (a bakery item or a cozy feature of the location). The best part is they are still open for business! Their hours are _______ and you can call ahead to have your coffee waiting for you!
3. ADD IT TO YOUR TELEPHONE GREETING
“Thank you for calling Sprout Apartments where we are celebrating National Coffee Day today! This is Barbara, how can I help you?”
Bonus Ideas: Offer a $5 Starbucks or local coffee shop gift card after someone completes a tour.
4.Do a Social Media Surprise Gift Card Giveaway
Surprise your residents by giving them a special treat via Instagram
Keep residents glued to your social media channels with a caffeinated surprise for your residents. One of the greatest marketing tips is to continue to delight and surprise. The goal is to keep residents wondering, “What’s next?”
DO IT NOW:
Purchase a couple of digital gift cards for Starbucks or a local coffee shop that your residents love.
Post a notice on your social media, followed by a screenshot of the gift card barcode.
Sprout Members: Grab the image to the right by searching for Daily Dose #229 inside of your member dashboard.
First come first serve until it runs out! If you are feeling generous, you could refill it midday.
5. Spice Up Your Renewals
Pair a “Pumpkin Spice” goodie bag with your renewal notice OR give as a “Thank You for Renewing” gift.
ADD SOME COFFEE TO YOUR RENEWAL STRATEGY
Option 1: Grab-n-go renewal gifts: Send out an email to all of the upcoming renewals that you have a goodie packet waiting for them at the office. They can pick up at their convenience.
Option 2: Purchase these door hanger bags and add a coffee surprise with a renewal notice and leave it at their door.
6. Turn it into a grab-n-go event
Not hosting in-person events? No problem.
Host an early morning event at the gate where hand goodie bags with a breakfast treat and instant coffee.
This event will be a BIG hit for busy moms and dads who didn’t get to enjoy a full cup of hot coffee while getting the kiddos ready!
Have a coffee bar? Get your coffee bandit signs from the Sprout Shop!
>>>
>>> BONUS POINTS:
If your Coffee Bar is open, consider sprucing up your space with these downloadable printables. Add them to your favorite frame to make your space more inviting.
7. Add a referral reminder to your grab-n-go event
How do you make a grab-n-go coffee event even better? Add a referral reminder to make it a two-for-one: retention & referrals. Remind residents of any referral bonuses. Many people are looking for a way to make a few extra bucks these days!
Bonus points: Use your “The Greatest Form of Flattery is Referrals” mug daily for a subtle cue to remind residents to renew!
8. Incorporate it into your welcomes for the new month
We all know retention starts on day one, and we are not above buttering up our newest residents with cookies & coffee.
Leave a treat in their new home as a welcome surprise! If you have branded coffee mugs, add those to your gift basket.
Bonus: Let them know how they can contact you in case of an emergency or those new move-in questions.
9. Make a fun follow up
Decide whether you want to mail out coffee packets or gift cards (or both if you like).
Put the item in the envelope of your choice along with a customized flyer or an instantly downloadable flyer with a business card (you can use the full page flyer in a regular envelope or the 1/4 page flyer in a tiny envelope).
Put a fun stamp on it and mail it off!
Follow-up: ✅
Email Option: You can do a virtual “Thank You” by emailing your prospect a virtual gift card with the email banner we’ve provided above. Here is a mad lib that you can copy and paste should you decide to go that route:
Hi there _______ (prospect name)!
You toured ____ (unit) at ______ (apartments) on ______ (date), and we just wanted to follow up with you to say THANK YOU! Thank you for considering _______ Apartments as on option for your next home. We know how important that decision is, and we are honored to be a part of it. Attached you will find a _____ (coffee shop) gift card especially for you! Please enjoy it and continue to think of us when you are ready to choose your next home.
Sincerely,
________ (name and professional title)
10. Build your outreach marketing campaign around the theme
BRING IT TO LIFE
Option 1: The coffee packets route:
Put a handful of coffee packets in treat bags or mason jars
Add a ¼ page flyer and a label with your information
Option 2: The gift card route:
Purchase a Starbucks gift card (amount dependent on the size of the business you are targeting).
Bring that in with plenty of business cards and/or customized flyers.
11. Have a full-blown event
Our favorite idea: Host a virtual class!
Partner with a local coffee shop for fun classes OR invite your residents to a virtual tour like the one offered here:
GET YOUR FREE GRAPHIC & CAPTION
Sign up for the Taste of Sprout Trial and get instant access to the following:
1 Digital Graphic + Caption Template for your Social Feed
Mega List of 50 Resident Event Ideas
The Sprout Calendar featuring Creative Holidays
Our Must-Have Social Media Checklist
Popcorn Resident Appreciation Printable
Leasing Tips Printable
