More Stressful Than Divorce? Resident Move-In Gifts to Help!
In a recent survey of 2,000 people, 61% listed moving as their number one life stressor, over getting a divorce and starting a new job. Every one of us in multifamily housing should take note of this statistic. Getting a divorce is no picnic, yet some people think moving is worse! Can you imagine?
Every day at our communities, people are moving in and out. In other words, dealing with one of life's biggest stressor. So what can we do to ease that burden?
We can be empathetic and treat them like humans.
Get to know why they are moving before they move in. Someone that is moving because of a recent divorce or loss of a spouse is going to feel differently than someone who is moving into their first apartment. It's important that we take a personal interest in our new residents and treat them according to their circumstances.
“Why satisfy when you can wow? ”
Pair your welcome design with a stylish candle. We picked this one up at Target for $3. Leave it on a countertop or bookshelf prior for a pleasant move-in surprise! Elevate your gift with a few fresh flowers. We always find the best deals for fresh flowers at Trader Joe's.
Want to welcome all of your new residents at one time? Stage a welcome center in your leasing office with a framed welcome design, fresh flowers, and some sweet treats! Invite all new residents to stop by for a treat and to meet their neighbors.
Look for opportunities to delight in unexpected ways.
When we are stressed, the smallest of gestures can go a long way. Think about when you've had a rough day where you just really want to go home, put on your stretchy pants and melt into your couch with a tub of ice cream. (C'mon, we've all had those days!) You walk in the door, and you're greeted with a surprise bouquet of flowers from your honey. Immediately, the scowl on your face is replaced with a happy grin. A small gesture goes a long way.
