Multifamily Mindset:Setting Goals That Stick

Habit vs. Achievement Goals: The Multifamily Mix for Success

Welcome to the latest episode of the "Multifamily Mix," where we blend apartment marketing, retention, and a splash of encouragement! I’m Barbara Savona from Sprout Marketing, here to stir up some fresh ideas and innovations in multifamily living.

Multifamily Podcast Marketing, Retention, Training

🌟 New Year, New Goals: A Fresh Start for Success

As we step into 2024, it's the perfect time to reflect and set personal and professional goals. The quiet time at year's end offers a chance to evaluate past actions and plan for the year ahead. Whether you’re a property manager, leasing agent, or part of a corporate team, setting clear goals is crucial for growth and success.

🎯 Understanding Achievement vs. Habit Goals in Property Management

Achievement Goals: These are specific, time-bound targets like hitting occupancy rates or budget goals. They're clear-cut and require a realistic timeframe and strategy.

Habit Goals: These are ongoing practices aimed at shaping your identity and daily actions. For instance, for a property manager, it could be having meaningful interactions with residents daily.

✅ Strategies for Success: Setting and Achieving Your Goals

  • Be Specific and Realistic: For achievement goals, clarity and realism are key. Break down your goals into manageable steps and keep the timeline achievable.

  • Flexibility in Strategy: While being firm on outcomes, be open to changing tactics if initial plans don’t gain traction.

  • Embrace the Identity of Your Goals: Habit goals should become part of your identity, like being a diligent follower-upper or a committed walker.

  • Use Tools and Trackers: Employ KPIs, dashboards, habit trackers, and consistent check-ins to stay on course.

  • Balance and Focus: Avoid overwhelming yourself by not taking on too many goals at once. Focus on a couple of key areas each quarter.

  • Celebrate Progress: Acknowledge and celebrate small victories to keep motivation high.

📣 A Pep Talk for Property Managers

Property management is challenging, and it's essential to acknowledge the hard work you put in. Remember, setting goals that focus on your well-being and growth is as important as professional achievements. By showing up for yourself and consistently working towards your goals, you build real confidence and pave the way for a successful career.

🌈 Looking Ahead: Wellness in the Workplace

Next week, we'll dive into balancing wellness and work success, discussing strategies for living a well-rounded life while excelling in your role.

That’s a wrap for today's episode of the "Multifamily Mix"! Keep shaking things up in your community, career, and life. See you next week for more insights and inspiration!


The Sprout Apartment Leasing Blueprint - PDF Handbook
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The Sprout Apartment Leasing Blueprint - PDF Handbook
$29.00

This product is for a digital file only, no physical items will be sent or mailed.

Introducing the Sprout Apartment Leasing Blueprint - PDF Handbook! From goal setting, email tips, virtual and self-guided tour guidelines, social media checklists and more - the Modern Edition of The Apartment Leasing Blueprint is the ultimate survival guide for leasing professionals.

What can you expect to find in your blueprint?

  • Morning Checklist - What to do before the doors open

  • Big Three Goal Setting

  • Dress & Grooming Guidelines

  • The Art of Email Updates

  • What Will Fit in My Apartment?

  • Neighborhood Guide

  • Asking the Right Questions - List of the Best Questions to Ask

  • Telephone Techniques

  • Overcoming Common Objections

  • Ideas for Closing the Sale

  • Virtual and Self-Guided Tour Tips

  • Leasing Online & Email Etiquette

  • Social Media Checklist

  • Camera Tips

  • and so much more!

Sprout Leasing Blueprint Video Series
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Sprout Leasing Blueprint Video Series
$150.00

A SPROUT MARKETING TRAINING: Comprehensive Sprout Leasing Blueprint

This video series is the ultimate webinar to learn everything you need to know about apartment leasing. The Sprout Leasing Blueprint is a compilation of 25 videos from the Sprout team covering all the leasing basics you need to know from how to prepare for the day, telephone techniques, building a customer connection, virtual tours, overcoming objections and so much more.

This is the perfect purchase for managers who want a hands-free training to get their team up to scratch. Let Sprout lighten the load and get your team prepped to become superstar leasing agents.

This webinar provides you access to a webpage with 25 videos including the following below:

  • 1 Introduction Training Video

  • 1 Ready For Business Training Video

  • 9 Telephone Technique Training Videos

  • 3 In-Person & Virtual Touring Training Videos

  • 4 Overcoming Objections Training Videos

  • 6 Closing The Sale Training Videos

  • 1 Follow-Up Video

  • ADDED VALUE: Printable Question Ideas Download


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Thriving in Property Management: 6 Top Wellness Strategies & Expert Experiences

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January Resident Retention & Event Ideas