How Property Managers Can Tackle September Marketing & Retention in Just 3 Hours

Written By Ashley Vasta

September sneaks up fast in property management. Summer winds down, residents return from vacations, and suddenly you’re staring at a mile-long to-do list that includes everything from marketing and renewals to events, newsletters, and social media.

Oh, and let’s not forget, on top of having a community to run, residents to take care of, you still really want (and need!) to find a little time for yourself.

Here’s the reality: you can manage it all without working nights and weekends. With the Spark Monthly Resource Kit, you can knock out the major marketing and retention tasks for the month in about three hours.

Here’s what it looks like in action:

 

1. Outreach Marketing (8–10 minutes)

outreach marketing flyer and idea for property manager apartment marketing ideas for fall

Design included in the September 2025 Spark Monthly Resource Kit - Join to Claim

Outreach can easily take hours if you’re brainstorming, designing from scratch, and trying to figure out what will resonate.

Spark flips that script by giving you:

  • A pre-designed flyer you can edit in a free Canva account, just drop in your floorplan, contact info, and details.

  • In the September Spark Resource Kit, we have a blog that gives you tips for leasing those pesky units that seem to sit vacant forever.

Instead of hunting down design inspiration or starting with a blank page, you’re making small, simple edits that still look professional and polished.

Just a few minutes at the beginning of the month sets you up for easy marketing, higher occupancy rates, and less headache.

 

2. Resident Renewals (10–40 minutes)

resident renewal flyer idea for property managers apartment marketing september 2025 renewal fall ideas

Design included in the September 2025 Spark Monthly Resource Kit - Join to Claim

Renewals are one of the most important things you’ll do all month, but they don’t have to consume a whole week.

Spark helps take the stress out of it:

  • Customize a renewal flyer in a free Canva account (you’re not starting from scratch, just adding your info)

  • Are you short on time or maybe just have a list of renewals that’s impossible to get to individually? We see you. There’s a quick campaign you can launch with minimal effort using September’s Spark Monthly Resource Kit.

  • If you have the bandwidth and want to make your renewals personal, we have just the thing to make your residents feel so loved with personal renewal packets.

Both options work with the editable flyer, and you get the ideas for implementation and strategies that help you reach residents where they are.

Whether you’ve got 15 minutes or a full afternoon, you’ll have a plan ready to roll.

 

3. Resident Events (40–60 minutes)

Ughh events… it’s like the bane of every property manager’s existence, right? Events bring people together, but planning them from scratch can feel like a full-time job.

Spark makes events almost effortless with:

  • 12 monthly resident event ideas that are seasonal and community-friendly.

  • Amazon shopping lists to take the guesswork out of supplies.

  • One fully planned event! That’s designs, shopping list, setup inspiration, and promotional materials all included.

Instead of spending hours on Pinterest or running around town for supplies, you can grab the list, order online, and have everything ready to go.

That’s right.. every month you get 12 resident event ideas + other marketing and retention resources… for just $7.

That means if you skip grabbing lunch at chickfila for one day, you’ve paid for yourself to have a wayyyy less stressful month.

 

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Thanks to Sprout, I finally get to take a lunch break! Normally, I'd spend 45 minutes just coming up with a theme for our pool party, creating a flyer, and shopping for supplies online. But this time, I hopped on Sprout and found a ready-made pool party flyer-complete with fun Amazon finds and decoration ideas. I plugged in our details and had it posted to the resident portal in under 15 minutes. Huge thanks to the Sprout team for making it so easy!”

-Terri Richey | Marketing Director

 

4. Resident Appreciation (8–10 minutes)

resident appreciation idea for fall at apartment communities property managers easy

Design included in the September 2025 Spark Monthly Resource Kit - Join to Claim

Small gestures can make a big difference in a resident deciding to stay at your community or not. Sometimes it’s just plain hard to figure out what small gesture you can come up with, have the time for, and that your residents will actually like.

Spark helps you show appreciation without overthinking it:

  • A ready-to-use appreciation design + Amazon shopping links for little goodies you can pair with the design, without breaking the budget.

  • An idea blog that walks you through easy ways to make sure your residents get these goodies this month.

In less than 10 minutes, you’ve got a thoughtful touchpoint that reminds residents they’re valued.

Those 10 minutes (and $7) could save you thousands. 👀
You don’t even have to be good at math to know that just makes sense. Grab your Spark Monthly Resource Kit HERE.

 

5. Resident Communication (10–15 minutes)

property managers easy fall resident newsletter for apartment community apartment marketing

Design included in the September 2025 Spark Monthly Resource Kit - Join to Claim

Newsletters can eat up your time if you’re building from scratch.

Not for our Spark besties! You get:

  • A customizable resident newsletter template in Canva.

  • Plug-and-play design elements that make your communication look branded and professional.

Print it or send it digitally; either way, it’s polished, quick, and keeps residents in the loop without draining your energy.

 

6. Social Media (8–10 minutes)

Social media post ideas for apartment communities for property managers

Design included in the September 2025 Spark Monthly Resource Kit - Join to Claim

Okay, I know we said resident events were the bane of every property manager’s existence, but now we’re thinking that maybe it’s actually social media?? It’s one of those tasks that can take all day if you let it (or multiple days).

Spark helps give your social media a jump start:

  • Three ready-to-post graphics included in the kit.

  • Captions already written—just copy, paste, and schedule.

Instead of staring at a blinking cursor or scrambling for last-minute content, you have 3 posts ready to go in literally less than 5 minutes. Just a few clicks and you’re done!

(Psst.. just a little insider tip… you can get a whole month of done-for-you social media content with the All-Access Membership. You also get everything in the Spark Monthly Resource Kit.)

 

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Because of Sprout, I finally look like I have a full-time marketing team!"

-Deborah Suske | Property Manager

 

7. Monthly Planning (10–20 minutes)

monthly planning resources for apartment property managers for september 2025

Design included in the September 2025 Spark Monthly Resource Kit - Join to Claim

Successful property managers don’t just wing it…they plan. All property managers know they need to plan, but it’s hard to make time or to even know where to start planning when you do sit down to do it.

Spark helps guide you:

  • Editable calendars you can update in Canva.

  • A marketing and retention worksheet to help you set goals and priorities for the month.

This quick exercise keeps you ahead of the curve, instead of reacting in crisis mode later. No more confused and disjointed team. No more barely keeping your head under water.

With these planning tools, you’ll gain confidence in yourself and your career, and your community will flourish because of it.

 

8. Take Care of You, Boo (8–10 minutes)

You’re at your best for your residents when you’re taking care of yourself. So don’t take care of everyone at the expense of taking care of yourself.

Spark always includes something just for you! This month (September 2025) we have:

  • Fun digital wallpapers to brighten your day anytime you look at your phone or computer.

  • A blog from Barbara with practical advice on managing stress, staying motivated, and preventing burnout.

Because you deserve more than just another item crossed off the list…you deserve to feel supported, too.

 

Marketing and Retention Doesn’t Have To Be Overwhelming

You can handle outreach, renewals, events, appreciation, newsletters, social media, and planning, and still carve out a little time for yourself, all in about three hours.

That’s the power of Spark. Instead of spending your nights and weekends piecing it all together, you’ll have ready-to-go resources and ideas at your fingertips.

 

Ready to save time and make this September your most organized yet?

 

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“Because of Sprout, I finally ran an event that I was proud of, and had residents thanking me for focusing on mental health.

I love the event ideas you provide!! It has been so long since I had to coordinate events, so to have the resources and inspiration has been amazing!!!”

-Bethany Freitag | Leasing and Events Specialist

Ashley Vasta
Next

How I Finally Cracked the Code on Apartment Outreach Marketing (Without Feeling Awkward)