The October edition of SproutMonthly: The Apartment Marketing Magazine is full of gourd-geous creative fall apartment marketing and retention ideas. Grab your PSL and listen in!

Here is a sneak peek of the October edition of SproutMonthly: The Apartment Marketing Magazine. Inside you’ll find…

• 8 NEW EVENT IDEAS

• 6 EASY GIFT IDEAS

• ALL THINGS FOLLOW-UP: Our complete guide for follow-up

• SWEATER WEATHER: Our favorite fall sweaters all under $50

Subscribe to our free apartment magazine today and access all of the goodies - click here!

>>> PREVIEW THE October ISSUE OF SPROUTMONTHLY

October RESIDENT EVENT ideas

PLUS, A FEW OTHER october RESIDENT EVENT IDEAS

Breast Cancer Charity Event: Cupcakes for a Cure

• October is Breast Cancer Awareness Month.

• Sell cupcakes and donate proceeds to charity.

• Partner with a local bakery to craft a special cupcake. Then promote to your following and donate $1 to every cupcake sold up to $___ amount of money. This get's exposure to the bakery and you.

  
  
  

Fall Decor Contest

• Do this as a door, balcony, or overall apartment decor contest.

• Encourage residents to post a picture of their fall decor for their chance to win a prize.

• Have a local business sponsor the prize and you'll include them in your promotion along with posting about them on social media.

  
  
  

Costume Party

• Host a costume party for people, pets, or both.

• Make this an in-person party OR do a virtual contest.

• Don't forget when the event is over to post ALL the amazing pictures to your social media as an album or highlight reel.

  
  
  

Walking Tacos

• Taco Day is October 4, but you can do this any day.

• Have a local restaurant set up a taco bar at your community.

• You can also set up a walking taco station with personal Fritos bags that can be added with chili, cheese, and other delicious taco toppings.
  
  
  
  

GRAB OUR FREE EVENT INVITE TEMPLATE >>>

Customize this fall event design FREE in Canva!

In our full membership, you will find a fresh selection of pre-designed marketing and retention flyers & digital graphics for our members. You can customize them yourself (using our CANVA-COMPATIBLE templates) or have our designers customize them for you for a small fee (starting at $12.50).

Try out one of our Canva-Compatible Templates and see how easy it really is!

Access this template and others in our FREE membership - click here!

More from the October Issue of Sprout Monthly >>

CREATIVE GIFTS you'll love for fall

You’re Gourd-geous

Pair our gourd-geous resident appreciation design with this pumpkin mug for the perfect gift!

Check out the full October issue to get all six creative gift ideas. Perfect for move-ins, general resident appreciation, and renewal thanks.

Follow-up: THE ULTIMATE GUIDE

did you know...

• 44% of sales representatives give up on their prospects after the initial conversation

• 60% of customers reject offers four times before making a purchasing decision

• Email marketing can double the ROI you can expect to get from cold calling
  

DON'T LET THIS BE YOU! Check out the October Issue for the secrets to follow-up success!

We’re rolling out the follow-up timeline complete with step-by-step ideas and templates to:

1. CREATE A CONNECTION THAT LASTS. The key to any good relationship is a great first impression. Before your prospect leaves your tour, make it a point to create a connection that lasts by doing 3 simple things.

2. SEND A QUICK FOLLOW-UP MESSAGE via phone, text, email, or DM. Remind your prospects of all the things they loved at your community so they can factor it into their decision. We’ve got a base email template and subject lines they won’t be able to resist opening.

3. DROP SOMETHING CREATIVE IN THE MAIL. Everyone loves receiving mail, especially since no one wants to send mail these days. Here are a few of our favorite ideas to mail your prospects that are affordable, but still fun and creative!

4. A PERSONALIZED EMAIL WITH A FUN CREATIVE SURPRISE. Start with our email template and then add something fun (we’re giving you three fun options).

5. INVITE THEM BACK. Use these creative ways to get your prospect to come back. The more they can see what life is like at your community, the more likely they will want to live there.

6. CHECK IN WITH THEM TO STAY TOP-OF-MIND. Drop a short line in the channel they prefer and try to see where they are in their decision-making process. It's a good opportunity to include any specials to create urgency if you have them. We’ve got you covered with a phone, text, or email template to get you started.

7. AUTOMATIC EMAILS. Think of automatic email campaigns like a pot of water on the stove. The automatic emails heat up your prospect bowl and allow your team to prioritize the hotter leads while the email campaigns take care of the colder leads that may not be ready to make this big decision. We’re sharing five automated email tips from Mike Whaling, Founder and President of 30 Lines.

sweater weather

We've rounded up a few sweaters on our wish list this fall. Nothing better than a fall breeze and the excuse to wear something cozy to work!

SAVE THE DATE

Use our monthly planning calendar to...

• Outline your marketing efforts

• Plan any retention efforts or events

• Put reminders for your team

• Plan out your social media strategy

Join our free membership today and access our calendar’s resources - click here!

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Stay tuned for another great episode coming soon, and really…join Sprout’s free membership. You have nothing to lose and everything to gain!

Join our free membership today and access our favorite flyers and resources - click here!