#02 - Four Marketing Mistakes You Probably Don't Know You're Making & How To Fix Them in 2020
REAL TALK: A lot of time, energy, and money is spent on marketing apartment communities and real estate brands and most of it just doesn't work. You might even be surprised that a lot of it is totally unnecessary.
We’re going to give you the 4 big mistakes that most marketers made in 2019 but before we do…. You have to pinky promise that you will not feel guilty if you’ve ever fallen into one of these categories. We’ve all fallen into one (or probably all) of these categories. The point of the ‘Marketing Home, Marketing You’ Podcast is NOT to feel guilty, but rather to come in and leave with the mentality of “when we know better, we do better.”
So what will this episode help you to ‘know better’? Glad you asked!
Here’s the breakdown of what i talk about:
What are the 4 big mistakes that most marketers made in 2019?
Some are not a shock, but some will probably make you go, “guilty…✋”
Why do most marketers make these mistakes?
It’s not always fun to think about, but understanding the ‘why’ can help prevent us from making these mistakes again.
How can we avoid these mistakes in 2020?
There’s good news. Even if you made some or all of these marketing mistakes in 2019, there is a brighter future for 2020. We believe in you!
What are some things you can literally do RIGHT NOW to set yourself up for a productive and effective 2020?
This is the big kahuna of questions. The ultimate game changer? Small steps you can take right now, and every day moving forward that will set you up for success to absolutely crush those 2020 goals!
Knowing these 4 big mistakes and how and why they happen can help you to adjust your strategy for the new year so you can absolutely crush your big goals! That’s why if you are involved in the marketing of your apartment community, student housing community, senior living, affordable housing, or real estate…. This episode is where you need to start as you jump into 2020.
Links we mentioned on the episode:
4 Marketing Mistakes Workbook - Scroll up and submit the form!