Breakfast Month: Apartment Marketing and Events
If you’ve followed Sprout Marketing for any length of time, you know that Lauren and I love September, Better Breakfast Month. It means so many things we cherish: coffee, eggs and toast, and yogurt parfaits. Plus a few donuts or waffles, because YUM. And we bet your apartment prospects and residents feel the same way.
Here are some breakfast-themed apartment marketing and resident retention events that will start your day off right!
Apartment Community Marketing: Coffee is on Us This Morning!
Years ago somebody shared with me that the average person spends 46 minutes with their coffee or tea in the morning and if you're like me, you might be spending a little bit more time. I refill my first coffee, then switch to tea for most of the day. So how awesome would it be to be able to spend those 46 minutes in the hands of your prospects? You can by ordering coffee sleeves!
Almost all businesses have a coffee station for their employees or even for their clients, but a lot of them don't have coffee sleeves. By providing coffee sleeves you’re adding value to their offering and getting to spend 46 cozy minutes with that prospect.
We priced them at absorbentprinting.com and they're exceptionally reasonable to add your marketing message and printed logo. Tight budget? You could even go in with a couple of your sister communities and imprint your management website and then take these to surrounding businesses.
WANT TO GO EXTRA? Partner with a local coffee shop and treat their customers to coffee on you! Hand out your flyers with each person's order to show that there's a LATTE reasons to love your community. Here are a few more coffee slogans we love:
Home is Where the Caffeine is.
Everyday is a coffee day at Apartment Hame Here!
Perk Up and Move to Apartment Name Here.
Resident Event Ideas: Get Brunchy
Most of us really love breakfast but since our lives are so fast paced we rarely get to sit down and enjoy breakfast like we would like to. Help your residents begin their day in the best way by hosting a resident breakfast in September.
EASY BREAKFAST EVENT IDEAS:
Cereal Bar
Breakfast-at-the-Gate
Breakfast for Dinner
Waffle Bar
Pancakes and Pajamas
Bagel Bar
Yogurt/Parfait Bar
Smoothies
Donut Happy Hour
Muffin Monday
Omelette Bar
Avocado Toast Bar
Fresh Juice Bar
Scramble Your Digital Marketing Up A Bit
Be sure to fill your social pages throughout the month with the same breakfast theme. We love our apartment stock photos for the month featuring breakfast.
FUN FACTS TO FEATURE:
People who eat breakfast usually do better at work and at school.
People who eat breakfast are less likely to over-eat at Lunch time.
The word “Breakfast” literally means to break your fast from the night before.
The average American eats 278 eggs a year.
There are more than 25,000 donut shops in this country, and they're pumping out more than 10 BILLION donuts a year.
DIGITAL GRAPHICS
We make it as easy as Sunday morning! These digital graphics are made by Sprout Marketing exclusively for multifamily. Members simply download and post to their social accounts.
Our Members have access to 500+ Digital Graphics ready to use on:
Facebook
Instagram
Pinterest
Twitter
Google+
Email
Website
Get a sample here.
LETTER BOARDS
Don’t be afraid to get silly with letter boards. They can be a great way for your residents to get to know your team. Update them daily to keep your residents wanting to see what’s on the board for the day.
Next up: Check out 9 Seconds to Grab Your Prospects Attention!
