how it works:
Results-Driven Outreach Marketing Done FOR You!
There are many elements that go into successful outreach marketing and if you don’t excel at all of them, your outreach efforts can fall short. No one wants to waste their time and energy.
Getting your marketing materials in your ideal residents’ hands is just one piece of the puzzle.
Knowing which businesses to target can make or break your strategy from day one.
Enter: the Sprout Street Team! We super-charge your marketing efforts taking them to a higher level of audience engagement in your community.
Even in this digital age, nothing beats time-tested strategies, and feet on the street (and face-to-face interaction) to effectively get the word out about what makes your community unique.
We hit the streets in your community to personally deliver your branded marketing materials to targeted locations where your ideal residents eat, work, shop and play.
who needs a STREET TEAM?
- Community re-brands
- Short-staffed sites
- Teams that are just a little green when it comes to effective outreach marketing
ONE LEASE MORE THAN PAYS FOR THE INVESTMENT
$2,200 FOR TWO DAYS OF STREET TEAM OUTREACH
What you can expect:
Outreach marketing to approximately 35-40 businesses per day performed by Sprout Marketing as representatives of your community
80 cookie boxes labeled with community information to distribute in surrounding community
- 1,000 customized full-color 1/4 page flyers (500 per day)
- After completion of Street Team:
- Record of all leads and other contacts made with extensive notes
- Community will receive access to our DIY Outreach Toolkit for your team to continue their outreach efforts
OPTIONAL ADD-ON SERVICES:
Facebook Ad Creation & Management: Sprout will set up and manage a Facebook ad campaign for your community. Set-Up Fee: $75 one-time investment includes set up of audience profile and Facebook placements. Client selects desired ad spend and Sprout charges a facilitation fee of 15% of ad spend.
- Sprout Outreach Marketing Webinar ($200): Sprout will host a one-on-one training for the community (approximately one hour in length). Attendees will leave with an understanding of effective outreach marketing techniques, how to create an outreach route, how to target niche markets, and how to follow up.
- Sprout Leasing Blueprint Workbook ($49)
Interested in having a Street Team done for two communities? $1,175 for one day of Street Team - This option is only available when splitting two days of outreach with a sister community within 50 miles. Each community will be billed $1,175 & each must fill out individual Design Request Form & Questionnaire. Please select the option on the agreement and each community will receive an invoice for their portion. Check out our FAQ’s at the bottom of this page.
IS STREET TEAM RIGHT FOR YOU?
SET UP A TIME TO CHAT WITH OUR TEAM BELOW
WE WANT TO USE OUR OWN FLYER. CAN SPROUT PRINT IT FOR US?
We’d be happy to print your materials. We’ll verify that the file is in the needed format to print. If additional reformatting is required, a fee may apply. Print rate will be quoted for approval.
CAN OUR FLYER BE TRANSLATED INTO SPANISH?
Yes! We charge a $19 translation fee. If this design is in addition to your English design, an additional design fee may apply. We can also print your designs front (English) and back (Spanish).
CAN THE SPROUT STREET TEAM STAY IN ONE OF OUR CORPORATE SUITES?
Not at this time. Travel fees that we quote include a hotel stay.
CAN ONE OF OUR TEAM MEMBERS GO ALONG WITH THE SPROUT TEAM FOR TRAINING PURPOSES?
Unfortunately, the answer to this one is no (we promise, there are a couple of good reasons why we can’t!). First of all, our insurance company gets a little squirmy when it comes to having non-Sprout employees ride along with us. Second, we are trying to get your community as much bang for your buck as possible. Our goal is to visit as many businesses as we can within our allotted time. The in-person training takes more time and hinders us from reaching our overall goal. Not to fear… we have another option for you since we are huge believers in training. We offer a one-on-one webinar training for your team focused on outreach marketing and how to follow up on the leads we’ll generate during the Street Team. You can select it as an add-on to your Street Team agreement.
CAN WE MEET UP WITH YOUR TEAM WHILE THEY ARE IN TOWN?
We’d love to meet up, but we have a super tight schedule with our goal of visiting as many businesses as possible and tight travel arrangements!
CAN WE PROVIDE A LIST OF BUSINESSES THAT WE'D LIKE YOU TO VISIT?
You can provide up to five businesses that you’d like our team to visit. We will do our absolute best to make good contact at those businesses. Something to keep in mind: if it’s a business that you or your team has had a hard time getting into, we probably won’t be able to get in during our time. (Some larger corporations and military facilities have strict policies.)
HOW MANY BUSINESSES DOES THE STREET TEAM VISIT PER DAY?
Our goal is to visit between 35-40 business per day. Total numbers may vary by location and circumstances.
WHAT KIND OF RESULTS CAN WE EXPECT?
Our number one goal is to raise as much awareness for your community as possible. Think about it like planting seeds in your neighborhood that will have success at different times. There are times that we find “HOT” leads on the spot. Our team will share these with your team immediately. Some efforts will need a little more nurturing by your team. That’s why we provide you with an awesome follow-up spreadsheet, so that you can keep the momentum going!