I've invited several of my friends and colleagues that I admire in the marketing space to teach us all things marketing for 2023. This week, join Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, Founder at Resi as they share some marketing tips and trends for 2023, as well as some marketing areas you might be underutilizing.

The February edition of SproutMonthly: The Apartment Marketing Magazine is full of lovely apartment marketing ideas and resident event ideas.

Get creative this month with some fresh, unique ideas for your apartment marketing. We have ideas to check all your boxes and meet all your goals - resident events to increase resident retention, resident notices, outreach marketing, resident renewals, and follow up initiatives. The best part? They won’t break the bank or take up all of your time. We don’t believe you have to sacrifice your time or your money to reach your marketing goals.

At 25, Dwight Dunton was able to buy a 370-unit apartment building. The catch? No apartment experience. Listen in as he shares what he’s learned along the way in building a true people company and as a CEO who sees the world through a different lens.

“New year, new me,” can feel like a lot of pressure. What if instead, it’s “New Year, 1% Better Me?” A laser focus on small, consistent actions can lead to significant changes in a year. Swipe my foundational steps to simplify your marketing with marketing themes. Plus, join our Level Up Your Career Challenge!

Tony Sousa, the most interesting man in property management, returns as a guest this week on Marketing Home, Marketing You and he’s more interesting than ever! Listen in as Tony tells us what personal branding is to him, why it’s important for every employee, and tips on how to create your own brand or voice.

Check out these fun event ideas for the New Year! We are dedicated to providing fresh ideas for busy property managers. Events, Marketing Taglines and ways to show Appreciation - All included!

We’re sharing our top resident event ideas for January 2023 that we know will start the year off strong at your apartment community. At Sprout Marketing, we are all about doing small actions consistently to build a robust resident retention strategy and these creative resident events help you do just that.

“Anytime you bring two people together, a culture will develop or grow. Culture grows in every organization. The question becomes, are you intentional about what you're going to grow? Or, are you unintentional and you leave it up to chance and circumstance?” Our leadership university continues with Bill Nye in part two of our series: Building Leaders with Bill Nye. Intentional vs. Unintentional Culture.

The December edition of SproutMonthly: The Apartment Marketing Magazine is full of creative winter apartment marketing and resident event ideas. Plus, take a peek at our Ultimate Gift Guide for Property Management.

Sprout Marketing’s favorite winter resident events for apartment communities! Easy and affordable ways to make resident events for multifamily retention a breeze. Winter seasonal events include a winter wonderland, glitzy happy hour, nostalgic events, and so much more!

We have psychologist, Dr. Lindsay Bira, talking about how we can stay successful and healthy, even in an industry as stressful as ours. I wanted to find out what attributes are needed to support someone that's in a high-performing, constantly-demanding role. The tips and techniques she shares can be put into action quickly and help your high-paced workday and long-term career. This is where resiliency comes in.

This week we’re featuring our new series: BUILDING LEADERS WITH BILL NYE (NAAEI Faculty member, Trainer, Speaker, and Consultant). Part 1: LEADERSHIP CULTURE. Throughout 2023, we are going to be building on this foundation of strong leadership and culture in your apartment communities and your management companies.

Meet this week’s guest: David Lynd, Lynd Living CEO & Wellness-Enthusiast. This episode isn’t about getting things perfectly from the start. It isn’t about how my guest has it all figured out. It’s about evolving as a leader. Growing as a human. Lessons learned along the way. And impacting the lives of those around you for the better in the process.

The November edition of SproutMonthly: The Apartment Marketing Magazine is full of apartment resident appreciation and retention! This November we have dedicated our monthly apartment idea magazine to a deep dive into all things resident appreciation and how we can build trust equity.

If you’ve ever dreamt of starting your own apartment property management company, this episode is for you. Hold on to your seats because Stephanie Graves is an incredibly accomplished woman in the multifamily housing industry and has so many insights to share on needed skill sets, team training, avoiding burnout, empowering teams, and more.

Today we are focusing on automated email follow-up, and we're joined by Mike Whaling, Founder and President of the digital marketing consultancy, 30 Lines. Mike and his team are digital marketers specializing in email, SEO, SEM, and all that jazz. Get all the amazing bits of information you need to know to bring automated email drip campaigns to your apartment community!

We're answering all of your hottest questions in multifamily, from dealing with a small budget and stretched staff at your apartment community to what to post on your social pages! We’ve got free resources for you too.